wardrobe oxygen reader survey results

Learning from You: Changes to Wardrobe Oxygen thanks to Reader Survey Feedback

Blogging

wardrobe oxygen reader survey resultsLast month I started an anonymous reader survey and the feedback has been AH-MAY-ZING! You all have been so great, sharing ideas, telling me what you like, what you don’t like, and what you’d love to see. Each time Survey Monkey has emailed me letting me know I have new responses I get excited. I’m going to keep the survey open in case anyone wants to add feedback at any time, but wanted to share what I have gathered thus far and how I’m going to use it to improve Wardrobe Oxygen. Heads up, this is a pretty lengthy post so I am truncating it on the blog for those who don’t care much and want to get back to the fashion!

Who Is the Wardrobe Oxygen Reader?

The overwhelming majority of you are between the ages of 35 and 44. The next largest category is 45 to 54 but a very close second is 25 to 34. This is amazing feedback because it is very different from what I get from analytics sites, which can’t decide if the majority of my readers are over 50 or under 25. I’ve guessed this number from comments, emails, and feedback on social media but it’s nice to have proof that my audience is the age I think they are.

I have in the past couple of years added more content for women over 40, but with this feedback I know I can’t leave out the women under 35. Expect over 2016 to see a broader range of fashion advice, catered to different decades of life.

How Long Have You Been Reading Wardrobe Oxygen?

While over more of you have been with me for five years or more than I expected (and am thrilled about!), 40% of you have been reading for less than two years and a little over 40% of you have been reading for 3-4 years. These numbers are great to see; it shows that the changes I have been making with Wardrobe Oxygen over the years has brought on new readers without turning off those who have been around for the long haul.

I don’t want to change drastically, but I think it’s important, especially if you blog about style, to be aware of current trends in the industry and adopt those that are appropriate. I try to stay abreast and make good decisions, but always welcome feedback if you find something isn’t a good fit (or if you see something somewhere else that you feel would be a good fit here at WO2!).

How Do You Read Wardrobe Oxygen?

The results for this question were awesome. Over 60% of you read directly at the blog. This is cool because you’re getting the full Wardrobe Oxygen experience, and you see things in the font, layout, and size I envisioned for the post. This also makes me glad I’m so particular about ads; I despise pop-ups, pop-unders, skins (when the background of the site is one big ad), auto-audio and video and refuse to work with any ad network that forces such content. I know I lose a lot of revenue dollars by not using such ads, but if you’re coming directly here I want you to have a positive experience. Those advertisers I use (most are ad spots purchased directly by the company) will be glad to know that their ad space is getting eyes.

The second largest number was the write-in choice; Facebook. I know the Facebook community for Wardrobe Oxygen is strong; over 11,000 of you are over there and sometimes the comment section gets really fun. I don’t auto-post to Facebook; I like to put a personal touch on each post I share there and have been known to not have a timely post if I have something scheduled for a weekend or a vacation day. This feedback reminds me to be more fastidious with posting to Facebook since so many of you only read posts by them being linked there.

How Did You Find Wardrobe Oxygen?

Most of you had no idea, you didn’t remember or thought you found it through a Google or Pinterest search. A good chunk of you found me via a message board or the comments on an active site – Reddit, GOMI, DC Urban Moms, YouLookFab, Corporette, The Nest, The Bump, MetaFilter, Jezebel, Get Rich Slowly, Lifehacker, Minneapolis Star Tribune, Washington Post, Dallas Moms Club. A big thanks to those of you who have mentioned me in these places! It really means a lot when you recommend me (and heck, even when you rant about me because one person’s trash is another’s treasure!). And to those readers who are freelancers and have linked to me in their articles and guest posts? Big squishy hug and lipstick-smearing kiss on the cheek. A big thank you to April, who mentioned me in a few articles; some are years old but still bring the blog traffic. That, and the recommendation of theBalm’s Mary Lou Manzier Highlighter have been so rewarding, you inspire me to keep creating link-worthy content!

What is your Favorite Topic on Wardrobe Oxygen?

This one wasn’t as surprising – a tie for capsule wardrobes and outfit posts. I knew such; I see it thanks to Pinterest analytics and what brings you to the blog from Google and other search engines. Also it’s clear by the number of likes on Facebook and comments on the posts. I’m glad, they’re my favorite types of posts to do. However, they both take the most time (outfit posts were far easier when I didn’t have a kid and could take blurry selfies in my home office mirror) and I am glad they are worth the effort.

The topic “How to Wear It” was in third place, and I didn’t expect that. Over the years I have done fewer of these posts because I’ve often received negative feedback on them. Comments that the trend is too young, the trend is impossible to carry off in a variety of climates, not able to be worn in the office, no able to be worn by a certain age or body type. I’ve also received feedback that such posts can be found elsewhere and it’s redundant (or that I don’t do it as well). I’m going to chalk up this difference to the fact that these posts aren’t popular with a noisy majority but appeal to a quiet majority and will try to fit more in come 2016.

The biggest thing I learned from this survey question is that the choice to have columnists on the blog wasn’t the best.

This year, I turned 40 and Wardrobe Oxygen turned 40. I started questioning a lot about my life and the blog. My day job, is this what I wanted to be doing the rest of my life? I have always felt the blog benefits from me working in Corporate America. Not only will I be able to share career fashion advice from experience, but I’ve seen so many great blogs take a nosedive when the author goes full-time. However, it’s a helluva lot to move up the corporate ladder, have your blog grow in size and visibility, and have a family. I like my job, but I love Wardrobe Oxygen. So I started 2015 with the idea that I would bust my ass until June working to make it possible to either go pro with the blog, or at least be able to go to part-time at my day job. I talked it over with Karl, he agreed, and I got to work.

I did a site redesign and a new logo. I overhauled my social media, even bought ads on Facebook. I increased the amount of content, worked harder on SEO, attended blogging workshops and conferences, tried to make the content more polished and “professional,” and brought on columnists. Alison wrote about Fashion with a capital F (a topic many had asked for), Phyllis wrote about beauty but from a different perspective from me, Chelsea wrote about reinventing herself after 40 (a topic I thought many of you would relate to or find inspiring). I planned to bring on more columnists – one discussing plus size fashion, one writing about ethical and sustainable fashion, and then one who is over 50 and one who is under 30 to give balanced perspective on fashion and trends. I envisioned a site a la The Everygirl or The Glitter Guide but for grown-ass women, focusing on style and staying badass with age.

June came, and while I had increased the monthly revenue for Wardrobe Oxygen, it wasn’t enough to quit my day job. Not only that, I was miserable. I loved Wardrobe Oxygen because it took my two dream jobs – writing and being in fashion, and made them a reality. But working so hard for traffic and sponsorships took away all the fun and creativity that makes WO2 such a pleasure. It also took the me out of the blog and I saw from comments (and comments on message boards) that readers didn’t like the change.

The final straw was BlogHer. After going I felt mega disillusioned with professional blogging. It seemed the way to achieve success is by becoming a brand and putting the focus on attracting other brands, not readers. I didn’t want to become a brand, and I knew my family had no interest in that either. I wanted to be able to rant about politics on Twitter, share imperfect un-curated pictures on Instagram, and admit my faults on the blog. I’m not a perfect shiny person, I don’t want to pretend that I am, I don’t like reading perfect shiny blogs and I’m not interested in attracting an audience who prefers perfect shiny curated content.

I went back to blogging at a slower pace. I started saying no more, and wrote more honest (and less “Pinteresting”) content. But this left many scratching their heads wondering WTH was the point of the columnists. Alison, Chelsea, and Phyllis are phenomenal women and I am thrilled they agreed to write here at Wardrobe Oxygen but their columns will end with the end of this year.

Wardrobe Oxygen and Social Media

This one didn’t surprise me much; 70% of you follow on Facebook, 52% on Instagram, 20% on Twitter, and 21% on Pinterest. I assumed such not just from the numbers but the type of engagement I receive on these channels.

I plan to continue to focus on Facebook. While most marketing and blogging advice says Facebook is dead, you prove it isn’t true for Wardrobe Oxygen. I gained thousands of new followers on Facebook in 2015 alone. I’ll continue to share my links there instead of a weekly link-up post on the blog, and make the comments there as much as a focus as they are here on the blog. If you follow there already, you’ll see I’m sharing more pictures on Facebook from Instagram; I didn’t used to do that because I personally find it annoying to follow a blogger in multiple locations and get the same exact content in multiple ways but this feedback shows you’re not necessarily following me in multiple locations.

This feedback also reminds me to stick with my current method for Instagram. All advice says I should have more curated content and a theme to what I share; to use a DSLR, have plenty of white, have a consistent filter, post at the prime times, use lots of hashtags, only post once a day, etc. etc. etc. And if my goal was to get tens of thousands of followers I would. But a lot of you follow me there, and I like having a place where I can share the real behind the scenes. Many of you mentioned in the survey you’d like more daily life posts; I provide such content on Instagram and like to keep it there because I want to keep the focus of the blog off my family and on style. But Instagram gives a bit of context, a peek into who I am when I’m not making capsule wardrobes or standing in the middle of the street with my hands on my hips.

As for Pinterest and Twitter… I will continue to use those but they won’t be my top way for connecting with readers. To be honest, I’ve removed both apps from my phone to focus my time on where you are. But to continue with honesty, money for sponsorships comes less from blog traffic and more from how “influential” you are, which means followers on social media. My social media numbers are very low in comparison to my peers and in comparison to my blog traffic, so while I may not be as real-time active on Pinterest and Twitter, I will continue to look for passive or scheduled ways to grow those channels.

And while I’m being honest, a bit about money and social media. I accept sponsored tweet opportunities, but I won't monetize Facebook and risk the great community and trust built there. I do very few sponsored Pinterest opportunities, but that’s mainly because it’s a helluva lot of work for little pay. While I have used a monetizing tool in the past on Instagram, I don’t plan on doing it again unless it’s part of a single-post contract.

Videos on Wardrobe Oxygen

I don’t watch a lot of videos. While I have my own office at work, I’m regularly on the phone, on a webinar, or listening to work-related content. Once I’m home, if I am watching anything it’s on the big TV and being viewed by Karl and/or Emerson with me. So I haven’t seen the desire for videos on the blog until this year when brands started requesting them. I asked a few blogger friends who do them and they all admitted that adding video increased their blog traffic, social media following, and their revenue.

When I went to BlogHer, the two topics I wanted to learn more about was writing a book and doing videos. I was very inspired by the video workshops, but once I got home I never saw the time to do such a thing. Elizabeth Arden required video content for the series of posts I did with them (stay tuned for that), and Karl and I found the experience (after me having a literal migraine from the stress of it and spending a whole day rearranging and cleaning to find places to film) pretty fun and exciting to learn a new skill together. But since then, I have had a ton of excuses why we haven’t filmed more.

The majority of you said you don’t watch videos, and at first that made me feel justified in not making video. “See, they don’t watch videos either! What a waste of time!” But the thing is, there’s a lot of people out there who do like video and don’t know about Wardrobe Oxygen.

I won’t replace content with videos; if a post has a video it will also have photos and text and provide a full experience even if you never click Play. But videos can add a personal level to the blog (I doubt many of you even know what my voice sounds like), and bring an audience from other places. While I haven’t filmed anything at the time of writing this post, I did buy myself an iPhone tripod and remote and Karl’s reading up on using his DSLR for video. I promise the blog content won’t suffer!

What Other Blogs Do You Read?

This was my FAVORITE question. The responses were amazing. The top answers were the ones that I had assumed, but there were some that were regularly mentioned that I didn’t expect or didn’t even know about. I visited every single blog that was mentioned by you (even the several of you who shared your “hate reads”), and I have to admit I am honored to be in such company! The top blogs mentioned were:

This really helps me understand who YOU are. Blogs are so unique, it’s not about competition but better understanding Wardrobe Oxygen’s audience. These are some amazing people, they aren't afraid to be human and they all work to provide quality content on quality blogs. And I gotta say I like them all, which makes me feel good about sharing me on the blog, and the relationship I have built with all of you. I’ve added so many new blogs to Feedly and am following so many more social media accounts! So thank you for this feedback, it was pretty awesome!

What Do You Wish To See on Wardrobe Oxygen?

The feedback for this question was pretty awesome. The main thing I got from it is that most of you are happy with the variety I currently offer. So many of you were understanding of the time commitment for writing quality posts and said you’re happy as-is and don’t want current content to suffer with any changes. I hear you, I desire the same.  A few requested things that would be awesome, but I just can’t see fitting into my schedule on a regular basis or else it’s a topic where I don’t feel expert enough to discuss. And some, I’d really like to start doing. A few of your suggestions and my responses:

  • Fitting Room Photos: The other weekend I went to the mall and it was the first time in a year. Like you, I adore seeing fitting room photos and getting a feel for a current collection at a popular retail on a figure similar to mine, but I hardly ever have time to hit the mall. However, when I do I will come with a fully-charged phone and be sure to get some shots and share!
  • Advice for Tall/Very Petite/Larger Plus Sized Women: I don’t want to give bad advice, and I haven’t had experience shopping for, dressing, or living the life of any of these figures. However, there’s some phenomenal blogs out there that are written by women with this figure. Do check out Fashion for Giants, Alterations Needed, and Style IT. Follow them on social media and read their comments to find even more bloggers in those categories. They can advise far better than I ever could.
  • The Look for Less: I have a post in a couple weeks where I go into detail about this topic.
  • More High End Fashion: My average reader is a middle class professional and so am I. While I love fashion, I don’t have a lifestyle or a budget to afford high-end designers and can’t speak much about them with any credibility. There’s many fantastic blogs who write about and do outfit posts featuring designer fashion; check out The Fashion Guitar, Style Bubble, Luxury Shoppers, and Gary Pepper.
  • Monthly Budgets: My feeling is that any blog that is monetized can’t give a realistic fashion budget because their purchases will be different from non-blogger women. For example, this fall I wanted a brown leather bag. I didn’t have to save up for one, Maxwell Scott reached out and I was able to choose a gorgeous brown bag from their collection. I needed a pair of black ankle boots for work – a pointed toe and wearable heel height. Marmi Shoes asked to do a collaboration so I chose a pair of VANELi boots that would be perfect (and are). On top of that, I know my wardrobe is affected by being a blogger; I wear brighter colors, dress up more at the office than I need to, and incorporate more current trends to keep the outfit posts interesting. I don’t keep a budget; my purchases are determined by how financially successful the previous month was for the blog. If I did well, I’ll treat myself. If not, I only purchase to fill a hole or replace that which is worn or no longer fits.
  • Sale Picks: I do these on occasion, but it all has to do with my schedule. If I have a Girl Scout meeting Saturday, I’m likely working on the curriculum that week prior and don’t have time for such a post. If I’m on a webinar at work, I can scroll through online shops and get ideas so I am prepped to write such a post that evening when I’m home. Lately, I’ve been doing far more manager things at my job and haven’t had that scroll through the sale section at Nordstrom time. However, I plan to continue having such posts and will have them in the future as time allows!
  • Outfit Posts with Other People: This sort of fits in with an idea I have for 2016… not exactly this but something similar so stay tuned!
  • More Weekend/Casual Outfits: Your wish is my command! Karl now has his little Fuji camera and takes it most anywhere; we’ll try to capture some real-life outfit photos and share them on the blog from time to time!
  • Share My Size: I realize I haven’t always done this so I am making a concerted effort to more regularly share what size I chose for a garment. Usually I am a 14, Large, or XL. While I am 5’3” I often find petites too short waisted so I do a lot of regulars and get the hems shortened. If I stray from this, I’ll try to remember to share!
  • Better Mobile Site: I agree, the graphics for the categories make you have to scroll forever when on the homepage; I’ll look into this as well as more white space to the left of the text and responsive images. I hope to have an update to the site early in 2016.
  • More Variety in Brands I Wear: This is tough. As a mom, blogger, and working full time outside of the home, there’s little time for me to spend on building my wardrobe. One of the things I recommend to busy women is to shop at fewer retailers so you have more consistency with sizing and are more likely to find pieces to go with your existing wardrobe. I follow this advice myself; while I am happy to explore new brands as a short, soft, size 14 woman I easily get frustrated shopping and would rather simplify my life and reduce stress by shopping where I know I’m more likely to achieve success. But do let me know what brands you’re curious about or love and I am happy to investigate and possibly feature or review on the blog!
  • Emerson/My Personal Life: While I share pictures of Emerson and Karl on Instagram, I won’t be sharing much of them here on the blog. Karl and I have agreed that Emerson will not be used in any sponsorships or monetized aspects of Wardrobe Oxygen. While Karl is happy to be part on occasion (see our trip to Columbus), he’s far more comfortable behind the camera. Both of them would prefer to not have their lives shared on the blog and I fully respect their decision.
  • Fewer Sponsored Posts: In this day and age, there’s not much money to be made from sidebar ads. I despise monetizing Instagram and Facebook, so the way to make money from Wardrobe Oxygen is through sponsored posts. As I mentioned above, opportunities come to “influencers” and that is primarily based upon numbers. Each time a brand reaches out or I receive an opportunity to apply for a sponsored post, I have to share my monthly pageviews and unique visitors and the number of followers on Instagram, Twitter, Facebook, YouTube, Pinterest, Tumblr.  Now brands also care about new channels like Periscope and Snapchat. Even though I have a strong Facebook audience, the rest are peanuts in comparison to other bloggers desiring the same opportunities. However, my pageviews and unique visitors have increased this past year which has helped. So as my “influence” grows, I get more opportunities, can be more picky with who I partner with, and am able to reduce the number of sponsored posts.
  • More Morrissey: Only one of you mentioned it, but it cracked me up!

Anything Else?

This category of responses made me tear up multiple times and inspired me to write, write, write! Karl asked why I have been so obsessed with the blog lately, and I said it was because of the survey. The feedback was amazing – honest, constructive, thoughtful, and said with care. Seriously, I only had two troll responses and the rest was so amazing and it was clear you care about Wardrobe Oxygen. I do too, and I care about your thoughts on the blog and will take all that you wrote and will consider it while still keeping WO2 the place it has been for over a decade. I’m honored to have such an amazing community of readers, and that you take the time to share your thoughts and visit on a regular basis. I just want to make this place the best resource I can; keep sharing your thoughts and I’ll keep providing the very best content I can!

Love,
Alison

46 Comments

46 Comments

  • 2015 Her Philly Blogger Reader Survey Results | Her Philly February 2, 2016

    […] answers. So this year, inspired by Sarah of Style It and pretty much every blogger who linked to this Wardrobe Oxygen post, I decided to share this year’s survey results with all of you lovely ladies (and a few fine […]

  • AlisonCSB October 15, 2015

    I don’t always follow the Facebook discussions, but something I’d love to see is your readers taking pictures of outfits that work and sharing them with you. It might take a while, but I’d love to share one of my favorites, and I bet others would too. They could be grouped into trends (dresses, boots, etc) to see clothes on other people. If people can list the brands/stores, too, it’s another way to broaden peoples’ options.

  • Alterations Needed October 11, 2015

    Amazing post, and thank you so much for the shout out! Blogging can feel like such a keeping up with the Blond Salads’ rat race and it’s nice to see a perspective from a blogger outside of that shameless hype machine hustler club. Very refreshing read. =)

    • Allie at Wardrobe Oxygen October 12, 2015

      That means a lot, coming from you! Love your blog and seeing how you’ve grown it over the years. It’s hard to not compare or become part of that rat race, it’s a daily reminder to stay true and just own my little niche on the blogosphere!

  • Jennifer October 10, 2015

    I really enjoyed this post, far more than I would have guessed. I liked knowing your thought processes and what your other readers are thinking. You and I are of similar ages and I also work as a professional, so I find so much in you that I relate to. And, I love that everything you show isn’t a gift from some company.

  • Kara October 10, 2015

    I don’t know how on Earth I missed the survey (was it recently?) because I read your blog several times a week, but I thank you for taking so much time to present the results.

    Anyway I thank you also for helping me get out of my fashion rut a few years ago. If it weren’t for you I would still be clueless instead of being called “fashionable” by my colleagues at work. And I never in a milion years would be wearing skirts and dresses!

    • Allie at Wardrobe Oxygen October 12, 2015

      I had it at the bottom of a couple of posts and links on social media, I didn’t push it out a lot. 🙂 And I am so glad to know this blog helped you get out of your fashion rut, that’s awesome! <3

  • Carol Johnson October 10, 2015

    I also really the posts in which you just talk about LIFE, and what you’ve learned. I LOVED the one about not trying too hard, all of them about being your authentic self, and your reflections on beauty, society/norms/expectations, age, and such. You have a natural writing style, that makes me feel like I’m having a discussion with a girlfriend.

    • Allie at Wardrobe Oxygen October 12, 2015

      Thanks Carol, I’m glad it comes across that way, I feel when I am writing that I am talking to a friend!

  • Marilyn October 10, 2015

    Wardrobe oxygen was the first blog I read. It really helped me to be more accepting of my 40 year old self. Funny thing I became obsessed with your Miss sixty booties. I thought they were the cutest things. I hunted them down on eBay and bought them. Ridiculous for me as I live in up north mi and I’m a nurse. A trophy and a lesson for me all at once. Ala Gretchen Rubins profound truths I have to remember to “Be Marilyn”. I’m so happy you have a love and passion for the blog it truly shows. ❤️❤️❤️

  • Susan B. October 10, 2015

    Thanks so much for the mention! I think you do a beautiful job of balancing content, and also of being honest and transparent about the blogging process. I agree that there’s a danger of losing the joy by trying to turn this into a full-time gig. It’s something I’ve wrestled with, and am not ready to go that route. Your voice always comes through so clearly in your posts, and that’s something I truly admire.

    • Allie at Wardrobe Oxygen October 12, 2015

      Thank you and the feeling is mutual. I love how your blog has grown and developed but you still maintain your style and voice. Love your blog!

  • Kaitlin October 10, 2015

    Very interesting post, I’m slightly outside the average readership but sitll love your blog <3

    http://www.vanitycapital.com

  • Eleanorjane October 10, 2015

    Awww, bless! Thanks for sharing the responses and your thinking behind it all. It’s clear you’ve got amazing social media/marketing skills (and I say that as a marketer in the best possible way). As I mentioned in the survey, you’re one of the very few blogs I still read so thanks for being awesome!

  • Liana October 9, 2015

    Hi Allison,
    What a great post.
    I love your blog, love the clothes you wear despite our opposite seasons (I read it in Western Australia!).
    I’m visiting the US in Dec/Jan so often jot down suggestions for shopping when I’m there.
    Great job and keep up the good work.
    Liana

  • Franish October 9, 2015

    This was such an interesting post. I did a survey in the beginning of the year too, and it really helped define what people liked and didn’t like. I think sometimes it’s nice just to give readers the chance to give their anonymous opinion, good or bad! And thank you for including me in your list – I’m honored to be included with so many of my favorites! 🙂

    • Allie at Wardrobe Oxygen October 9, 2015

      We have a lot of mutual readers, I think that’s great. I’ve loved seeing how your blog has grown and developed over time! And agree, blogs are about people, and they deserve a chance to speak up and be honest!

  • Lee4 October 9, 2015

    This posts just reminds me all over again why you’re my favorite blogger–b/c it’s like you’re talking to “me” as a friend & telling me things that I might not know about but that are so interesting. Your writing style is as spot-on as your fashion style! Thanks for the links to other blogs too. It’s fun to check out new ones when I’m not reading Wardrobe Oxygen.

  • Lisa October 9, 2015

    I applaud your decision to respect Karl and Emerson’s privacy. I love to see both of them when you do share (Emerson’s fashion sense is awesome!!!) but I’ve recently stopped reading two blogs because the author’s started using their infants in sponsored posts. I can’t verbalize exactly why but it bothers me. And thank you so much for listening, Allie. It must be hard to make the decision you do.

    • Allie at Wardrobe Oxygen October 9, 2015

      The thing that’s weird with using your kids for monetizing is unlike child actors or child models, there is no contract. The parent is making money off the child, but where does the money go? How do you separate income made by the kid and by the parent? Is there anything like that taking place with these family blogs and vlogs? And what happens when that baby is 13 and is horrified that there’s pictures of her diaper being changed or her on the potty or just pictures where she’s embarrassed by how she looks/is dressed (come on, we all have school pictures that humiliate us but our parents find us adorable, imagine a blog full of them with text to go with it). I had a baby blog, I shut it down around potty-training age because I started imagining her high school self and it made me feel really guilty.

  • LoriM October 9, 2015

    OK, I’m going to have to “Pocket” this one to study later. This is all so interesting!

  • Lissy October 9, 2015

    I’m glad you’re keeping the blog the real you and not some shinier, sparklier version of you. It’s the reason I’m drawn to blogs in the first place. If I want overly glossy, I have magazines for that.

    I don’t focus even a fraction of what you do on my blog but I started doing videos about a year ago and I’m loving it. It’s so much more interactive and I’ve gotten lots of new people that way. But I just film it in my apartment with my computer…nothing too fancy.

    Keep it up!

  • Bridgette Raes October 9, 2015

    Hey lady, I appreciate being listed as a blog your readers read! Very cool. I also appreciate you taking the time to share all this information. It felt like a bit of a focus group for myself. I do have to agree about what you said about making blogging a full-time gig and, I think, the compromises and sacrifices that are often necessary to do that just aren’t worth it. I don’t know if I have the interest or desire to do that…or sell my soul. I find that the less I work hard for traffic the better i feel. Plus, there is always SO much to do. As a one woman show, who also runs a style consulting business, I just can’t think about all the different outlets to promote my blog. I did videos for a while. I liked them, my readers wanted more, but when I am home working, and not seeing clients, the last thing I want to think about is being camera ready, having the perfect lighting and making the time to edit. It’s just too much. I guess I could be bigger and better, but I also appreciate what little sanity I have left! Thanks again for sharing this info.

    • Allie at Wardrobe Oxygen October 9, 2015

      I love that my readers also read your blog, I still find your book to be one of the best style books on the market! And it is all about balance – what’s the point of being “bigger” or “successful” if you’re stressed out and miserable? Work/life balance is important, whether your work is at a laptop or an office building!

      • Bridgette Raes October 9, 2015

        You’re really sweet to say that. Can you believe the book is just about 8 years old? The photos are a bit dated by now and it is long out of print. The success of my book was like cilantro. People either LOVED it or HATED it.
        I am still working on the work/life balance thing. Right now I am failing miserably, but it is client season.

  • Brittany V. October 9, 2015

    I took the survey and I just wanted to add – THANK YOU for being picky about the ads on your site. There are so many blogs of various genres I’ve been to and not only does having a banner ad on every. single. photo. become extremely frustrating, but the whole page overall slows down and does not make me think highly of the blogger. It comes off as if the blogger is just out to make as much money as possible (a valid concern, if you do it full-time) without caring about the reader’s experience.

    • Allie at Wardrobe Oxygen October 9, 2015

      I had those weird ads on graphics and didn’t even realize until it was mentioned to me. It took a ton of emails and tweets to figure out where they were coming from (an ad company had messed up the code, was apologetic and fixed it). We bloggers spend so much time on the backend, I think some bloggers don’t even look at their homepage and they don’t realize the experience is compromised. I see huge popular bloggers with images bleeding into sidebars, code messing up carousels, and more. It’s such a help when readers point these things out, sometimes we miss them!

  • Bridget Wall October 9, 2015

    You care about what you do as a blogger, both for yourself, and for an audience of people you want to mentor. And the fact that you ask and don’t decide what’s best is lovely. That’s what 23 year old me saw when she joined and what 29 year old me sees now. 🙂

  • ElsieBeing October 9, 2015

    More Morrisey! TOO GOOD!

    I wonder if whoever mentioned this also shares all those hilarious Glenn Danzig memes I’ve been seeing on Facebook lately.

    I missed the survey, but I’m scampering over to take it right now. I’ve just been so hit-or-miss with keeping up on things for the past few months (OK, years.)

    I do love, and take to heart for the shaping of my own blogger voice, that you acknowledge people asking for things that are not in your purview, treating them earnestly and with care, and providing quality alternatives. IMO, that’s the only way it should be. People remember that level of service and are impressed by it, and will probably refer their friends.

    • Allie at Wardrobe Oxygen October 9, 2015

      LOL!

      As for your last paragraph, I don’t think people really get the work it takes to have a good blog. It’s far more than editing photos and inserting affiliate links. I hope to provide quality that will encourage people to tell their friends, I feel good about what I put out there and am glad when others benefit from it!

  • HokieKate October 9, 2015

    Awesome post. As a 29 year old, I like your 40-year-old fashion. I need to be careful how I say this, and I mean it with the utmost complement to you: the younger (20s) fashion bloggers seem too perky, too skinny, and wear heels that are too high. My own sister is one of them, and I rarely see a piece on her blog that I could imagine wearing. They also lack a perspective as to quality craftsmanship and what pieces will weather the trends. While I am half a foot taller than you, a decade younger, and about a size smaller (so I don’t consider myself “cusp-sized”), your site provides me with much more knowledge and insight as a working mother of two young kids. Thank you so much!

    • Allie at Wardrobe Oxygen October 9, 2015

      Aww thank you! I know what you mean about younger bloggers. I’m not knocking them, but it’s hard for me to relate to them. What’s cool about blogs is there’s one for everyone’s specific taste!

    • Leah October 11, 2015

      Ditto from a 31-yr-old mom who is also taller and a different size!
      Leah from http://thriftshopchic.com

      • Allie at Wardrobe Oxygen October 12, 2015

        Thanks Leah!

      • ElsieBeing October 12, 2015

        I feel like I’m required to check out this blog now. (Oh, it doesn’t outright say on this comment thread. We have the same name. ^_^

    • mostlatestvegetable October 12, 2015

      Me too! I’m 31, a working new mom, and also 6 inches taller and a 12. I can’t do without this blog! Allie’s more casual office outfits fit my software development/government contractor work environment perfectly and I’ve gotten fearless about pairing stripes with EVERYTHING (which I wanted to do anyway) from watching her do it on the blog.

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