Have you heard of The Lipstick Index? This phrase was coined by the chairman of Estée Lauder to explain why their sales went up after 9/11. From the late ‘20s and into the start of the Great Depression, the economy went down the tubes yet cosmetic sales rose.
Time and time again, when the economy is down, women find budget-friendly ways to still feel fashionable and beautiful. And when the economy is good, the masses clamor to get the hottest trend they can at the highest pricepoint they can afford.
I understand this, and I too have bought a trendy accessory or beauty product to make me feel better, feel fashionable. And it works. It’s amazing how a new color of lipstick or some fun nail art can change your look as well as your outlook. However, it’s important to understand that these budget-friendly trends are just that – trends.
We seem to be living in a time where people are sacrificing quality for quantity. Cheap polyester dresses that don’t fit quite right, sky-high platforms that tear heels to shreds, neon accessories that will be passé come October. We’re spending $30 a month on mystery boxes of travel sizes of beauty products or mediocre-quality shirts and accessories. We’ll buy Starbucks every day, but balk at the idea of spending three figures on a pair of shoes or trousers that will be en vogue years from today.
I encourage you to do an experiment – for the next month track all the money you spend on nail polish, fun lipstick colors, self-tanner, Starbucks, super trendy jewelry, and novelty clothing (witty tee shirts, pieces that can only be worn for specific situations, fast food fashion a la Forever 21). Don’t stop your regular routine, just gather up the receipts and a month from now, tally them and see how much you spent.
How much was it? Enough for a cashmere sweater? A pair of perfectly-tailored trousers? Designer jeans that make your rear look amazing? A classic designer bag? Black pumps that are chic, slightly sexy, and wearable for eight hours straight?
With Weight Watchers I often have an internal debate with food – which is more important, short-term pleasure or long-term satisfaction? The same could be said for fashion. There is nothing wrong with trendy splurges – in fact I recommend them to keep wardrobe staples looking current. However take a good look at your closet, your dressing table, your makeup bag – are all those quick fixes keeping you from achieving quality personal style?