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Companies spend so much on advertising and marketing… I love it when they do it well. This time last year I posted about a fabulous truck I saw on the DC streets – Marshalls filled a glass box with tons of covetable shoes. I know it stopped me in my tracks and had me look up the address of my nearest Marshalls location…
Thursday as I was heading home from my job in DC I experienced another brilliant campaign for Marshalls Shoe MegaShop! A giant red stiletto car, and a bunch of cute guys with fab shoes on silver platters! They were all over Connecticut Avenue at every intersection passing out cards where one could win a shoe wardrobe from Marshalls. Brilliant contest cards where you have to visit your closest location to see if you have won.
Click on photos to see them larger…
And so, Allie headed toMarshalls on her way home!
I didn’t win a shoe wardrobe, but I was impressed with the shoe collection in their MegaShop. The perfect shoe for fall – a pointy-toed black patent high-heel pump was available from popular brands like BCBGirls and Impo for far less than department stores. Amazing riding boots from Coach and Cole Hahn, oxford booties from Nine West, round-toe flats from Aerosoles and more were there at reasonable prices (and with plenty of sizes available!). If I was currently plagued with swollen pregnant feet, I would have been grabbing boxes left and right!
It’s awesome to see a company not only get their marketing right, but also their product. I commend Marshalls for a job well done – and an awesome place to find current footwear styles and hot brands for less!