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Tonight Ann Taylor is having an event to celebrate the new concept store in DC, so another Ann outfit! Not too hard, since so much of my wardrobe is from this brand!
Speaking of Ann Taylor's new concept stores, I captured a few images of their newest DC location on Monday night. Ann Taylor invited us DC fashion bloggers to their shop after-hours for a private shopping event, champagne and cupcakes, and a brief fashion show. Here's some pics of what the new Ann Taylor stores look like:
I really like it – very clean, very white and crisp (and how awesome are those chandeliers?). The clothes really stand out in this new style of store. As a previous visual merchandiser, I can see that it will also be easy to merchandise – little nooks so you can create specific color and theme stories in each room, a runway of sorts in the front of the store – mannequins that display current fashion, but also draw the shopper directly to the jewelry display. Very open, very appealing to the shopper. And the fitting room area is fabulous – feels like a high-end boutique with the benches, open space, and accessories right there to try on at the large mirrors.