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How Wardrobe Oxygen Came to Be

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I am watching the BBC version of “What Not to Wear” and for years, prior to this series even, I felt that I should write a book about what few pieces should be in every woman's wardrobe, be she a size 2 or a size 22. Be it 2005 or 2010, I think they would still be valid. My list has not faltered since 2000, so I believe this list is pretty standard and remain stylish for at least the next few years if not another decade or two.

I feel I may appear cocky in thinking I can tell women how to dress. What are my qualifications?

  • Almost a decade in retail management, personal shopping, and visual merchandising. For part of this time, I traveled to stores across my district to teach staff how to dress, how to translate current trends for our merchandise, and how to dress a range of body types, sizes, and ages.
  • After working in retail, I worked for myself as a closet consultant and personal stylist. I helped everyone from college student to grandmothers, sizes 2 to 20. Closet edits, shopping sessions, and creating outfits from their existing wardrobes.
  • I have had a passion for fashion since I was a little girl, poring over my mom's issues of Vogue, Mirabella, and Mademoiselle.
  • I have had lifelong subscriptions to almost every fashion magazine on this planet and a voracious appetite for books on how to look great, how to color oneself beautiful, and survive on two black skirts.
  • I have been a size 2, a size 16, and everything in between during my adult life (and always looking stylish, attractive and pulled together).
  • I live on a strict budget and still attempt (and succeed) in looking like a million bucks.

Hi, my name is Alison Gary. I am a real person. I am not wealthy, I am not tall, I am not thin. I live in the suburbs of a metropolitan city, but I do not have New York boutiques at my disposal. I have never owned a $300 pair of jeans or a pair of Manolo Blahniks. I shop at the mall and often at Big Box stores like Target. I internet shop on my lunch breaks.

I think fashion is a great way to express oneself, but not a reason to go into debt. I believe all women in America can look great. Money, lifestyle and location should not be an issue to achieve style in the 21st Century.

As a woman who has been on both sides of the fence – slim and able to shop in any store with success, and then heavy and petite and struggling to find stores that will cater to me, I feel as though I can give honest and USEFUL help to those REAL women in America. Those women like me.

This blog is going to be the book I always wanted to write. I will share my tips and tricks for looking great at any age and any size and on any budget. Let's see how it goes…

Black circle with Wardrobe Oxygen logo in center

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3 Comments

  1. Brilliant. You know – i think having a lack of wardrobe space ( i live in a tiny central London apartment) and not much money ( i work for a charity!) has really made me have to think that much harder about what i do have in my wardrobe. recently i’ve had to be ruthless and get rid of so much stuff – that was taking up space – but wasn’t making the daily ‘what shall i wear’ problem any easier. like you say – it makes sense to be smarter about what you do have – it’s so much more efficient – and easier! your list has helped me tons – im still muddling through – and im sure it will help a million other women out there.

    cheeers!