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I guess I am setting myself up for blogging failure. Yes, I have great readership, but my blogs are not considered “successful” in many people’s eyes because I hardly make a cent off of them. I don’t get weekly freebies from retailers, I don’t bring in the big bucks from my minimal ads, I blog for… you, and not for me.
Well I guess in all honesty it is for me. I do love to write, I love to shop, and I love to tell people my opinion. I love to make fellow women feel good about themselves, and I love it when I get a comment or email that tells me I made a difference in a person’s life.
But unlike many blogs that have been around less time than I, I am not profitable. I know fellow bloggers who have been able to go to part-time or quit their job all together from the success of their blogs. Ads alone bring in a huge portion of their income, and affiliates help even more. Retailers contact them, offering free goods and money in return for praise on their blog. They promote products they have never used, $1,200 purses they can never afford, fashions that fit a very small minority of the population. They have fancy banners and avatars and glossy ads for Sephora and Nieman Marcus and Strawberry Net all over their page, receiving profits per click. They offer links for that designer bag, receiving a percentage from each bag sold to that online boutique.
Now I would love nothing more than to be able to quit my job and write. I would love to write a book based on this blog, and have always dreamed of being a personal shopper and wardrobe consultant. However I am an adult with a mortgage, a car payment, student loans and yes… a conscience. I cannot and will not ever promote something I do not believe in.
Retailers, feel free to send me samples of your stuff, and if I like it, I will be more than happy to review it on here. I will offer links to your website, may show myself wearing your product. But if your product is sub par or inappropriate for my audience, I will not write about it. Or, I may warn you readers to stay away from these vendors. I have no fear.
I also can’t advertise that which I think is just wrong, like a $1,200 purse. A lipgloss that costs $40 and is nothing better than Revlon’s Super Lustrous line. Clothing that does not go over a size 10.
If I can’t afford or fit it, I’m betting the majority of you can’t either.
Reports have shown that there is an influx in purchasing of designer goods and experts believe it is linked to the influx of bloggers writing about said products. I know when I was in middle school I just HAD to have a Liz Claiborne purse and a Forenza roll-neck sweater because everyone else had it. Gosh, Betsy and Heather had both and look at how pretty and popular and blonde they were? Maybe if my stubby, brunette self had both I would be just as popular and glamorous.
I saved up for both because my parents couldn’t afford those sorts of things. I sported my white Forenza roll-neck sweater with my navy Liz Claiborne purse with the navy trim, and that day at lunch, my friend tripped and spilled chocolate milk all over me, permanently staining that beloved sweater. Soon, I realized people liked me whether or not I wore designer duds. Instead of worrying about the label, I worried about the fit and how it expressed my personality. To the 8th grade school dance when the rest of the girls wore ruffled dresses, I wore a black mock turtleneck, black harem pants, black suede booties and my brightly-printed bedroom curtain pinned around my waist like a cummerbund. That was the first time a “cool boy” asked me to dance. And that was when I realized money does not equal style, labels do not equal fashion, and I will never be a slave to them. And I hope none of you ever will either.
Decades later I am the author of this blog. I am still stubby, I am still a brunette, and I am still lacking designer duds in my closet. Yes, it feels amazing to own a designer garment or a coveted beauty item – I’m not going to say I don’t enjoy my DiorShow mascara, my Joe’s jeans, or would love nothing more than to strut around town in a pair of Jimmy Choos. But you know what? I am happy in my skin, happy in my heart and still getting looks from the “cool boys.” I may not be a financially successful blogger, but when I get an email from you guys that says you’re happier as a woman because of some of my advice… I feel like the richest blogger in the world!