October 19, 2012

True Fashionista: Audi

Many readers contact me telling me that because of their job, they can’t dress to match their personal style. Many also tell me that once they hit 30, they don’t feel that they can show their personal style at work because it won’t be seen as professional or serious. When I get such emails, I often send these women a link to Audi’s blog, and that is a big reason (other than thinking she's utterly fabulous and stylish) why I asked her to be part of my True Fashionista series.

Audi from the blog Fashion for Nerds is a scientist. She’s over 40. She isn't one to fit in with the crowd. She loves to travel, loves living in San Francisco, and makes hats in her spare time. She has tattoos, and I am terribly jealous that she has been to Burning Man. She is able to have all this and be professional at work AND true to her personal style. She’s proof that you can be stylish and smart; a professional and a sartorial badass.

I have been reading Audi’s blog for many years and one thing that I love about her style is that while it is unique, it is never a costume. Audi can wear knee-high lace up boots, a harness, a scarf decorated with skulls and it looks polished and sophisticated. She understands not only herself, but her environment and knows how to merge the two.

A big part of why Audi’s style works so well is because she wears it with confidence. I often think of street style blogs – what the subjects may wear may not conventionally make sense, but their posture, their stance, and their visible confidence is the finishing touch that makes the look perfection. Audi carries herself with pride and confidence and it makes her fashions even the more fabulous.

Audi is the queen of the carefully edited closet. While she never shows the same exact outfit twice, you see the same pieces being used over and over, each time getting a new look. Pairing a biker vest with skinny cargos one day and a maxi skirt the other, you hardly realize it’s the same piece. Audi carefully purchases, be it a Helmut Lang dress, a Botiker bag, or an H&M top. And whether it’s ASOS or Alexander McQueen, those pieces get much wear over the years, having new lives as her personal style evolves.

I was so thrilled Audi was willing to be a True Fashionista for Wardrobe Oxygen; here are her responses to the same five questions I ask to each woman in this series.

How would you describe your personal style?
It can be all over the map, but the outfits I feel are really "me" are those that could be described as rocker professional, by which I mean that they look polished and tidy, but have plenty of rebellious elements such as skulls or leather, or that show my tattoos.

Where did you get your passion for fashion?
As a kid I used fashion as a means of creating a persona that I didn't really possess; I was quite shy and reserved all though high school, and dressing in a bold way gave me an air of self confidence. By the time I hit my 20's I had become genuinely confident, but my style only fully developed once I stopped working in the lab and was able to wear nice clothes to work without having to worry about being uncomfortable all day with my lab coat on over my outfit.

Where do you find sartorial inspiration?
Everywhere, really; other bloggers, people I see on the street, friends, coworkers, window displays, runway shows, magazines. Sometimes it's just a color combination that I like, sometimes it's an individual item that strikes a chord, and other times it's an entire outfit.

What is the difference between fashion and style?
Fashion gives us the individual elements: the colors, shapes, patterns, textures, and genres that strike our collective fancy for a particular period of time. Style is how an individual puts those specific elements together.

Any advice for a woman who is starting to find her personal style?
I think the most important thing is to have an idea of what you want your wardrobe to say about you. If you want to come off as relaxed and approachable, then think of a few examples of people whose style appears that way to you, be it celebrities or people you know. Then start experimenting, understanding all the while that your style will morph over time as you find the garments that make you look and feel your best. The other thing to remember is that it's one thing to admire a look on someone else, but it's quite another to wear it yourself; before you buy a new item, ask yourself if you love it for you or if it's better being loved from afar.

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The purpose of the Friday True Fashionista series is to show women who use clothing to express their personal style. Each woman has a different, unique look and opinion on clothing and fashion. These women inspire me in my clothing choices, and possibly their bold sartorial statements will inspire you. Stay tuned, there will be a featured True Fashionista every Friday for the next few weeks. And if you know of a True Fashionista in your life, tell us about her in the comments!

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