The Friday Shop: The Best Early Black Friday Deals Starting Now

the best early Black Friday deals from Wardrobe Oxygen

Every morning I check my email and have received more notifications that retailers are starting their Black Friday promotions early. I figured I'd dedicate this week's Friday Shop to the best early Black Friday deals starting now. I will have a traditional Black Friday sale post next week, but with all the supply chain issues, if your favorite retailers is having deals now it makes sense to shop early.

Before clicking “buy” be sure to check out my exclusive promo codes for Wardrobe Oxygen readers. A lot of the brands below I have codes for, and many others you may be shopping may be listed there!

As always, I want to hear from you. If you know of any retailers having great early Black Friday sales, do share in the comments! Be aware that any comments with more than one link in it will be held up in moderation and any comments promoting an MLM will be deleted. Let's support one another to be savvy, informed consumers who get the best deals on the best items!

The Best Early Black Friday Deals

Apparel and Activewear

Alder Apparel is offering 20% off everything through the 24th of this month. Use promo code TAKEAHIKE20 for this deal. This is a huge sale and things will sell out fast. If you are curious about this brand, check out the alder Apparel review done by columnist Lissa.

Banana Republic Factory has 60% off almost everything. There is no need for a promo code, but know this sale does NOT include cashmere, leather apparel, baby things, and third-party merch. Banana Republic Factory has some pretty great items and I think the quality is good for the price.

Christy Dawn is offering 40% off on Dawn dresses and 30% off everything else (except for the Alpaca Knitwear, Dawn and Chelsea Boots, and third-party items). If you are curious about this brand, check out the Christy Dawn review done by columnist Lissa. This sale is valid through December 1.

Girlfriend Collective has 30% off everything. No end date set for this sale, but items are selling out. You will see the discount in your cart, no code is needed. Here is my Girlfriend Collective review; I really liked their leggingswhen I was weight training, and have their belt bag and love it. I haven't tried their sweats or other streetwear but know folks love this sustainable, size-inclusive brand. Click to shop.

J. Crew has up to 50% off holiday-ready looks at this link. No code is needed, prices are as marked and it's over 500 selections of new beautiful merch!

Madewell has 30% off your purchases online and in-store with promo code OHJOY. If you're wondering what to try, I know the Madewell jeans I recommended in this post about current denim trends have been popular sellers!

Miami Fitwear, a size-inclusive woman-owned business that offers leggings, skorts, active dresses, and much more is having a warehouse sale. Click on Early Black Friday in the menu to access the items at fabulous prices. Sale ends on the 20th, use promo code EBF25 at checkout. Click here to read my Miami Fitwear review.

Soma is offering buy one, get the second at 50% off. Purchase two full-priced items to receive 50% off the lower-priced item. Select full-price styles only, while supplies last. Discount will be reflected at checkout. Not valid on clearance and final sale, Anita, Barefoot Dreams, Chantelle, Elomi, Freya, Le Mystère, and Wacoal brands. However, you can mix sleepwear, intimates, activewear, apparel, and everything else that Soma offers!

Universal Standard has added a BUNCH of new colors to their staples, calling it Prism Spectacular. If you have liked the look of Universal Standard but the colors have left you feeling meh, it's worth taking a check at this size-inclusive brand. To celebrate this launch, if you buy any 3 Prism styles & save an extra 15% and if you buy any 5 Prism styles you'll save an extra 20% off at checkout. No promo code is needed.

Beauty, Skincare, and Fragrance

Dermstore, which is one of my favorite destinations for curated skincare (seriously, you'll find the high end and the drugstore brand, they don't care who makes it as long as it's high quality) has up to 30% off awesome brands starting today at 4pm ET through the 29th. We're talking 30% off Briogeo and Rapid Lash, 25% off Sunday Riley and ELEMIS, and 20% off Supergoop and EltaMD. There are dozens more brands, these are just the ones I heard of before the sale launched. All the items part of this sale are at this link; use promo code BLACK at checkout.

Dossier, which makes luxury perfume alternatives, has a stacked promotion going on. Buy three fragrances from $69 and save 20%, four from $87 and save 25%, five from $95 and get 35% off, and six from $104 and get 40% off. I learned about Dossier from TikTok and while I haven't yet used the brand, I have heard very good things.

Heyday has 15% off purchases of $125 and more. This deal doesn't require a promo code and is on through November 21st. If you haven't shopped Heyday before, it's a retailer that carries a lot of brands with a focus on sustainability, small businesses, Black-owned brands, and quality ingredients. It's a beautifully curated selection of brands you know and some you may not have yet been introduced to.

Lord Jones is a CBD company and they are having a buy more, save more promotion. Spend $50+ get 25% off, spend $75+ and get 30% off, spend $100+ and get 35% off. Use promo code GIFT2021 at checkout. I recommend their lotion and their bath soak!

Necessaire is offering a free dry brush with any purchase through the entire month of November. They sent me one of the brushes so I could see the quality and it's really nice, and made from bamboo and sisal. I highly recommend dry brushing, it's a gamechanger for your skin and in the winter it can really warm you up and help you wake up in the dark mornings. Also, if you use WARDROBE10 at checkout you'll get an additional 10% off your order.

Ouidad has 25% off styling products at this link this weekend. Use promo code INSTYLE25 at checkout.


Aquatalia has brand new markdowns up to 30% off new arrivals and seasonal styles. No promo code needed, items on sale are available at this link.

Clarks is offering 25% off select styles at this link. There are over 250 styles added; use promo code SAVE25 at checkout. Sale is through November 23rd.

Jewelry and Accessories

American Hat Makers has their entire site on sale 35% off, and this is through November 28th. Discount is applied at checkout. American Hat Makers is a family-owned business here in the USA that crafts some very high quality, unique, and stylish hats and is worth checking out.

The Freshwater Pearl Company is offering 25% off sitewide (this even includes gift cards!). Sale ends November 26th, use promo code FRESHPEARLS25 at checkout for gorgeous, reasonably priced freshwater pearl jewelry. Even better, through this month, with every purchase, The Freshwater Pearl Company will donate a piece to Uncommon Threads, a nonprofit in Massachusetts, an organization close to my heart.

Stella & Dot is offering up to 70% off sale accessories at this link. This deal is through November 25th, no promo code is needed, and it's only on what's currently in stock so shop soon for best selection.

For the Home

Albany Park, the company where I got my office sofa, has a great deal through December 1. With promo code BLACKFRIDAY you get 10% off storewide, but it increases to 12% off orders $1990+ and then 15% off orders $2790+.

Department Stores

Bloomingdale's is offering $25 off every $100 you spend on select items through November 22nd. No code is needed, items will be priced as marked.

Kohl's is offering an extra 15% off you entire order with promo code SHOP15. This offer is only through November 20th.

Do know that a lot of these sales I was informed of before they launched. There may be mistakes in the promotions I have shared above. If you find an error, do let me know so I can update accordingly. I also may update through the weekend if I find any more best early Black Friday deals!


  1. Cat
    November 19, 2021 / 10:25 am

    Alison, can you remind me what you’ve recommended from ELEMIS?

    • November 19, 2021 / 10:55 am

      Karl LOVES the resurfacing pads. I tried to find an alternative that is a liquid he can use with reusable cotton rounds but nothing so far can compare for him. The Superfood face oil smells like a spa and is super hydrating; I like to put it on over my night cream in the winter to seal everything in, and put it on my neck and chest and hands. The Pro Collagen Marine Cream SPF is awesome: hydrating, not greasy, plays well with makeup and sunscreen. I just wish it wasn’t in a jar. I know many love the ELEMIS cleansing balm; personally I prefer the one from Colleen Rothschild. I find it comes off more easily and doesn’t irritate my eyes but I seem to be in the minority as it’s a cult favorite.

  2. Jessica
    November 19, 2021 / 8:45 am

    30% off at Madewell right now! I’m eyeing a new crossbody bag.

    • November 19, 2021 / 9:02 am

      Yay thank you! I added it to the list 🙂

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