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The fabulous Kat at Ginger, Adorned recently asked on Twitter what fellow bloggers do to get through burnout. It reminded me that I had started a post on this very subject a few months ago but never did anything with it. Kat inspired me to finish my thoughts, and made me realize that my experience may help those of you who have a blog, site, or similar project.
I’ve been blogging for over seven years, and have experienced writer’s block and burnout more times than I can count. I have almost shuttered Wardrobe Oxygen a couple times, and if you go through my archives can see many times where I just went MIA because I had nothing to offer. Over the years I have gotten better at finding ways to quickly get out of a blogging rut, below are the ways I fight blogging burn-out and writer’s block.
Write for Yourself. When I am in a rut, I open up Word or a journal and just write. Maybe it’s a list of what I’d love in my dream wardrobe, possibly it’s documenting a dream I remember, a rant about a situation at work or in the blogosphere, maybe it’s some random rambling fiction that I make up as I go. Just putting the fingers on the keyboard or the pen to the paper is the important part – making the words. Then I save it to my desktop or close the journal and move on. A day or so later, I re-read what I wrote and often learn a lot from it. Sometimes it turns into a blog post, often it gives me a fresh view of how my mind works and recharges the writing part of my brain. Sometimes it’s just nice to write just for yourself; it’s freeing. You can be wild and creative and sloppy and silly and not even make sense like running down a hill screaming and laughing. We all need a bit of wild and silly and sloppy in our life from time to time.
Check Your Stats. Can’t think of a topic for a post? Hit up your blog stats and see what keywords are bringing people to your site, and what are the posts with the highest traffic. The keywords are great for a new topic, the popular posts give you an opportunity to revisit that topic and add detail or update for the new year. Not only this, seeing how your reader’s mind works helps you know what to deliver to keep them as readers.
Create a Series. Maybe it’s a Friday link-up, possibly it’s a monthly feature on a brand or fellow blogger. Having a series means at least one day a week or month you have guaranteed content. Keep it simple and keep a uniform template to these posts so your readers get that it’s a series and they will look forward to it. Often the content of the series will inspire you in other ways in regard to blog content.
Be Real. While it’s lovely to look at gorgeous photos of gorgeous outfits and collages of drool-worthy goodies, it’s also nice to know about the person behind the blog. Have writer’s block? Why not let your readers know and ask them what they would like to see or read on your site. Why not write a post about your life instead of your wardrobe – it brings depth to why you wear what you wear or why you feature the fashion and style you do on your blog. A great example of this is Alison at The Average Girl’s Guide – she has a “Vent Sesh” series where she steps away from style and vents about something in her life. This provides a great human element to her site, and also engages her readers to also vent and realize they aren’t alone in their personal frustrations.
Do a Review. You don’t have to just review what brands send you in the mail. An honest review that you’re not paid for can be quite refreshing these days in a blogosphere. Maybe your top five beauty products, your experience at a new mall in town, or even a concert or restaurant you recently attended. Even if you always write about fashion or beauty, the occasional review of a book, CD, concert, restaurant, or exhibit can be refreshing and help your readers understand how your mind works.
Poll Your Readers. Facebook pages and Twitter accounts are a great way to promote your blog, but they are also a great way to connect with your readers on a more intimate and honest level. Use your social media channels to ask your readers what they want more of. Maybe use Formspring or Survey Monkey to get anonymous feedback or what they like, dislike, and want more of. Accept that you may get negative feedback, but negative feedback can push you to improve your blog and toughen your skin. Such feedback can really help you step back and assess yourself, your blog, and its future as well as inspire you to write. I did an anonymous survey when I changed the direction of this blog a few years ago and the feedback was invaluable; some a bit painful, some brought happy tears, all of it inspiring.
Step Away from Social Media. I sometimes take a Twitter break so that I can be a better blogger. Spending a lot of time with fellow bloggers can get you competitive, make you doubt your direction or ability, and get you frustrated. By taking a vacation from social media (as well as your blogroll) you can get back to the person you were when you started the blog. Returning to writing for passion instead of fame can quickly bring back your blogging mojo and the best way I have found is to distance myself for a short bit from my peers.
Start, Stop, and Save. I must have a couple dozen half-written posts on my computer. I start, I lose track, I save and close it. Sometimes I come back in a week when I have inspiration, sometimes it’s even a year. Heck, this post started six months ago, I was re-inspired by Kat, went back to it, closed it and came back a couple days later. You don’t have to write everything in one sitting, sometimes the best inspiration comes after letting an idea marinate for a bit.
Talk About It. I remember a few months after having Emerson I was burned out. Fried to a crisp. I had no desire to blog any more, no time, nothing. I had a baby blog, my personal style blog, my fashion advice blog and I just wanted to delete all of them and run screaming from my laptop. At the time I was part of a monthly women’s circle and that month we met at my house. We were drinking wine and chatting about life and I shared my frustrations with them. One suggested I pare down, concentrate on just one, maybe merge them together. I couldn’t believe I had never thought of that, and within a month I had merged the two fashion blogs and dropped being a proper baby blogger. Gosh, it was so freeing, and it brought back my enthusiasm for the craft. I also have a group of amazing fellow bloggers I consider friends; they (especially my dear friend Alison) are there for Gchat, an email, a drink after work to vent about blogging, to discuss the technical aspects, and to reinspire. Don’t be afraid to voice your concerns or frustrations, your loved ones or a fellow blogger may know just the thing to get you back on track!
And now I ask you, what do you do to stop writer's block or get over blogger burn out?