The Business of Blogging

Blogging behind the scenes: Alison Gary shares the business of blogging. Why do bloggers do what they do? How do bloggers get paid? What does it take to have a successful blog? How do affiliate links work? Alison will share all of this and more in her posts about the business of blogging.

My Summer “Vacation”
Lifestyle

My Summer “Vacation”

    Before Friday’s post went live, I asked members of the WO2 Community to ask any questions they had about how blogs make money. One asked how my life changed being a full-time career blogger versus keeping it a part-time job. The biggest change has been the pitching, the…

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How Do Blogs Make Money?
Lifestyle

How Do Blogs Make Money?

I am switching things up with my blog this summer (details coming next week), but before I do it I need to make sure all readers of Wardrobe Oxygen understand how blogs and social media influencers, as well as many celebrities and online news sources and other websites,  make money.…

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Rebelle Con: A Recap
Lifestyle

Rebelle Con: A Recap

Have you heard of the Rebelle Con? It’s a conference for women who are defining and creating their own version of success.  Founded by Shannon Siriano Greenwood, Rebelle is for those who are sick of the “go hard or go home” messaging that causes so many to burn out, get…

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A Weekend in Palm Springs with Chico’s
Outfit Posts

A Weekend in Palm Springs with Chico’s

This past weekend I went to Palm Springs, California with the clothing brand Chico’s. Along with four other over-40 influencers (Sheree of  SheSheShow, Dawn Lucy of Fashion Should be Fun, Tonya of The Real Chic Life, and Jamie of More than Turquoise), we had a weekend of fashion and adventure.…

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Playing Catch-Up
Lifestyle

Playing Catch-Up

Friday, 7:45 am, a black car arrived at my house to take me to the airport. By 5:30 pm I was at the most adorable boutique hotel in Palm Springs with the clothing brand Chico’s and some of the loveliest people in the influencer game. Through Monday at noon, we…

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Business of Blogging: Pitching, Rates and a Year End Review
The Business of Blogging

Business of Blogging: Pitching, Rates and a Year End Review

For a long time, I was a “Rules” gal. Remember the book The Rules? Buy a twin bed, play hard to get, and nab Mr. Right. I followed a version of The Rules with this blog for many years; I let brands come to me. My blog was around so…

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Thankful
Lifestyle

Thankful

This month last year I quit my job to blog full-time. I was excited, terrified, clueless. But I believed in my writing, my ideas, and this community and felt it could work. And if it didn’t work, well I had made enough contacts that after a year I could try…

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The State of the Blog
Lifestyle

The State of the Blog

I’ve been blogging for 13 years. THIRTEEN YEARS. In this day and age, few people keep jobs or relationships for that long. The name has changed (raise your hand if you remember the uber-catchy original title What Every Woman Needs in Her Wardrobe?), the look has changed (it’s fun to…

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