My Favorite Over 40 Fashion Blogs
I was going through my archives and found a 2016 list of my favorite over 40 fashion blogs and realized a lot of them are no longer blogging. I also realized that since writing that list eight years ago, I have come across many more great blogs by women over 40.
In the past decade, many have shuttered their blogs to focus on social media. But in 2024, I see the tide shifting. So many are heading to Substack to share their thoughts instead of just their outfits, and blogs are regaining popularity. As an over-40 fashion blogger, I have only seen my traffic growing, and as a blog reader myself, I love this trend.
My Favorite Over 40 Fashion Blogs
Social media is fun, but in the past few years it's nice to slow down, read some paragraphs, and connect with individuals instead of just coveting their closets. And with that, my favorite over 40 fashion blogs.
Awed by Monica
I had the pleasure of meeting Monica on a brand trip with Soma and she is stylish and bold inside and out. Awed by Monica inspires with Monica's use of color and mixing high/low fashion.
BeautiCurve
It's hard to find over 40 fashion blogs by those who are not in small bodies. Rochelle has been blogging at BeautiCurve for over a decade and shows that beauty and style come in all ages and sizes. You may recognize Rochelle as a model at some of your favorite retailers but she discusses fashion, travel, life and more!
J'adore Couture
Kim Mitchell has been blogging for two decades at J'Adore Couture, and her personal style continues to impress me. Living a chic child-free life in San Francisco, Kim loves color, had a touch of edge but wears some very relatable fashion brands.
J. Cathell
While I love a relatable over 40 fashion blogger, I also love some aspirational fashion that gets me thinking outside the box. Jess Cathell is an Atlanta-based influencer who has a chic elevated style and creates some of the prettiest collages on her blog, J. Cathell.
Jo-Lynne Shane
If you feel a lot of fashion these days is over the top, may I introduce you to Jo-Lynne Shane, who keeps fashion simple and always frump-free. Helpful style tips, outfit posts, and relatable style abound with kindness.
Magpie by Jen Schoop
Magpie by Jen Schoop is a lifestyle blog that covers motherhood, recipes, and home style, but especially personal style, with an elevated and classic but never boring personal aesthetic.
Midlifechic
Nikki at Midlifechic loves color and living life in an uncomplicated way. An empty nester, she mixes a lot about living the second half of life with a stylish wardrobe.
Not Dressed as Lamb
Catherine's blog Not Dressed as Lamb has been a favorite for over a decade. A fan of color, pattern, and looking chic while bucking the norms of “dressing appropriately.” Based in the UK, Catherine has an intelligent view on being a blogger in midlife and navigating the world with style.
SAS for Short
SAS stands for Serious about Styling, and Beth at SAS For Short truly is, and provides it from a petite perspective. Wearable polished fashion, travel, beauty, and more.
Style at a Certain Age
I have been friends with Beth at Style at a Certain Age for about a decade and find her to be a woman of class inside and out. Over the years, Style at a Certain Age has expanded to provide style from the perspective of Beth and her two daughters-in-law, as well as recipes, home decor, makeup, and more.
That's Not My Age
Since 2009, Alyson has been blogging at That's Not My Age, providing an online space to celebrate women of all ages. Smart, stylish, and thought-provoking content about style and how style extends beyond the closet.
The Glow Girl
Melissa at The Glow Girl shows elevated California style as she travels, reviews clean beauty, and shares tips and sale alerts for updating your closet.
Une Femme d’une Certain Âge
Susan at une femme is a friend; she truly is as kind and smart and interesting as she appears on her blog. Wearable West Coast style, Susan lost her husband and is navigating a solo life with style and adventure. Susan is excellent for color theory and packing advice!
The Vivienne Files
Janice, the woman behind The Vivienne Files, is brilliant at capsule wardrobes. I first learned about her blog in the early 2000s through a message board about French Chic and I have been a fan ever since.
Wardrobe Oxygen
How could I create a list of my favorite over 40 fashion blogs without including myself? I'm Alison, and I've been blogging at Wardrobe Oxygen since 2005. Well-known for my discussions about perimenopause, brutally honest fashion and beauty reviews, and my relatable capsule wardrobes, Wardrobe Oxygen shares real-life style for fellow grown-ass women.
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thank you so much for sharing these.
Lovely selection – please do check out http://www.funkyforty.com too 😉
LOL Yvonne
Thank you for such sharings.. they are realy interesting to us. 🙂 And we want more!
This is so helpful and interesting to see how fashion bloggers from all over are sharing ideas.It’s great to see them showing different styles of clothing as well.This list also include a sense of style in it.I really appreciate it..Have a look at my site for more ideas about fashion.
http://paperdollz.co.uk/
Nice post and all of these are some top fashion bloggers. You might
missed this fashion blog where you can shop for women ethnic wear and
also can read amazing fashion tips and articles https://thepehnava.com
Love that you highlighted these fabulous, fashionable ladies! I’m already a huge fan/follower of several of them.
http://whosaprettygirl.com
I’d really love a similar list for UK fashion bloggers. As an expat here, it’s hard to know what to follow and US bloggers so often wear clothes hard to access this side of the pond.
Great list. Love this! I’m looking for 35+ year old beauty vloggers….anyone to recommend?
There’s a lot stylist ladies that I have not heard of before. Thanks for sharing this great list!
Alice
Even though I am not yet over 40, I still follow a number of these blogs/instagrams because I think the ladies over 40 are more stylish and more practical than the blogs run by the younger ladies. Some of the blogs/instagram feeds run by women in their 20s are really just them modeling free clothes they get from retailers and trying to get you to buy it. Plus, many of them are so skinny (like size zero skinny) that what they are wearing would never look good on an average sized woman. There also is no style or creativity there at all. The stuff they are modeling is more appropriate for a college student then a working woman. Since these younger ladies don’t actually have “real” full time jobs, its understandable why they can’t relate to a woman who must be dressed to work in an office each day.
These women are so stylish.
http://dressmecasual.blogspot.com.eg/
So many inspiring people!
I don’t know any of them… Thanks for sharing!
it’s a great day to be a woman of any size, shape and age. we’ve come a long way baby! thanks for inspiring us Alison. keep up the good work. and have a very happy friday with that adorable family of yours!
xoxo beth
I want to thank you for including me, wonderful to meet other women as well.
xo jess
http://www.elegantlydressedandstylish.com
Might I add my friend Glenda at Say What To Twenty? She is a class act!!! And a wise woman!!!
Sure do wish I would have been on your list! Check me out at http://www.SisterLadyGirl.com. But, great collection of stylish ladies. I love it.
Thank you for leaving your link, love your style!!
I’m so glad you commented! I am following you now & I love that black midi you’re rocking in many of your recent photos.
I am honored to be included on your list! Thank you!
Thank you for this wonderful list! I follow at least 5 of these fabulous ladies (all over the web). May I also note my blog : Still Blonde after all these YEARS? http://stillblondeafteralltheseyears.com Thank you for writing this important article.
Thanks for sharing your blog!
Great choices! Love them all!! It’s wonderful to see women of all ages, shapes and sizes showing off fabulous style! Thanks for sharing! Susan http://www.themidlifefashionista.com
Thanks for sharing your blog Susan, I love your style and following you on Instagram!
Thanks so much Allie—likewise!
great post
Thanks for new leads! I too follow Erica B, Une Femme, Beth D, Style Crone and others. Lovely, lovely inspirational women! There are some terrific bloggers in other countries too. And it’s so interesting to see how fashion bloggers from all over are sharing ideas.
Thank you so much for featuring me. I follow most of these women. It’s so refreshing to see real women being celebrated for their style regardless of their age.
xo,
Janise
So many wonderful women featured!
bisous
Suzanne
These are all amazing women! I follow several of them, and will be checking out the rest. Even though I am no longer in the “40” category, I don’t want to dress older. Age is an attitude, and I am keeping mine young!
http://www.50isnotold.com
Amen!
Love this post Allie! I didn’t know about a couple of the featured bloggers, but now I do.
And, thank you for featuring me. I am honored to be among such a wonderful list of style bloggers.
Cherie
STYLE NUDGE
http://www.stylenudge.com
This is so timely…I was going to email you the other day to ask if you had a blogroll- I thought you did at one point, but I couldn’t find it. Thanks!
Great list! Most of these were new to me – hmmmm. Can’t wait to check them out.
My goodness!!! This is a terrific list of stylish ladies. Thanks for sharing and also for including my sense of style in this list. I really appreciate it.
Carelia
Mysmallwardrobe.com
Great roundup. I follow a few but it is always nice to discover more. Hope to make your next list!
It’s funny, every time I look at pictures of what I’m supposed to be wearing “at my age” I think “those women are so much older than me!” I can’t figure out if I have good genetics or if I’m delusional…
What I would love is a magazine or blog that tells you, specifically, what the trends are at any given time. I won’t necessarily follow them, but tell me clearly what people are wearing right now, and not vague guesses designed to make me buy ALL THE THINGS…Is the IT look red lips? Purple eyeshadow? French-rolled jeans?
This is tough because we’re not really in a time where trends are so defined. While I love that most anything goes and the world is celebrating independent style, it’s hard to figure out how to be stylish and current with such a mishmosh. You bring up a great point, one I’d like to address in the future if I can clarify my thoughts. Also there is the ability to do updates – not necessarily hot or not, but instead of this consider that for a style refresh or a more modern take on what you already own/wear/like.
Thank you! I added some of these to my reader.
Thank you so much for this post! As a 49 year old (gulp) who wants to still be stylish, but not mutton dressed as lamb, these are all amazing women. I love the diversity!
This is so helpful, because I can see the different personal styles and pick the ones that appeal to me!
Thanks so much for including me! And also for introducing me to new bloggers to follow!
I am in awe of Erica’s skills.
Right? The clothes she creates floor me. She’s also a great Instagram follow to see her sewing skills, her inspiration, but also she’s inspiring with her fitness updates!
I”m pinning this one. I do read some of these (or follow on Instagram) but there’s so much more I can learn.
I’ve learned from various style blogs: today I’m wearing skinny jeans (even though I’m not) hot pink sweater with indigo print scarf and a hot pink coat. A lot of color for me who usually wears black and beige but I’m liking it.
Sounds fantastic, Patricia!
Georgette at Grown and Curvy Woman is a fan of Colin Firth as Mr. Darcy and now I am a fan of Grown and Curvy Woman (and so many more of these blogs!)
I got to hang with Georgette at BlogHer and can say that if she seems great on her blog it’s only showing a percentage of her complete awesomeness. She was by far one of the highlights of that conference for me!
Thanks so much for the mention!
Love discovering new blogs. Thanks for sharing!
Liv
http://www.livforstyle.net
Thank you for sharing – I had not seen man of these ! I’ve been missing out.
Holy #hairgoals for the Silver Stylist! Love these, but Wardrobe Oxygen is still my favorite. Hands down. 🙂