True Fashionista: Interview with Annette Hoeldrich of Lady of Style

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Women have plenty of resources for fashion when younger, be it magazines, TV shows, and yes blogs. But blogs – quality blogs with quality photos and quality style aren’t as easy to find when you’re over 40. So when I came across Annette of Lady of Style, I cheered hooray! I have been a subscriber for a few weeks and love seeing elegant yet wearable personal style by a woman with class and taste. I find Annette stylish and inspiring and was thrilled when she agreed to be part of my True Fashionista series.

Annette of Lady of Style, a German fashion blog for women over 40.

Annette of Lady of Style's life motto is, “Style is a reflection of your attitude and your personality.” This is clear in how her personal style fits not just her figure, but her age, her lifestyle, and her passions for travel, fashion, and home décor.

Annette's blog, Lady of Style is geared towards the mature woman, but as you can tell by me it can be inspiring to women of all ages, especially those who are looking for style that is appropriate for the workplace. Annette works for NATO and deals with high-ranking officers and civilian guests on a regular basis, but doesn’t lose her style when at the office.

annette 2

Though Annette resides in Bavaria, Germany she wears brands and silhouettes that are relatively easy to find in the States. She admits that she does most of her shopping online since she lives in a small town, and swears by her seamstress for custom fits.

Annette’s style is classic with a touch of current trends, sophisticated yet never dowdy. She has a base of neutral and classic shades that are complemented by bright colors and more trendy of accessories.

annette 1

Annette of Lady of Style not only shares her personal style, but also discusses the topic of style for women over 40 and how style and trends don’t have to stop with a certain birth date. She proves in each post that style is achievable at any age, and that you can have fun with fashion and trends.

Her pleasant demeanor is clear in each post, and her blog voice is positive and just as elegant as her personal style. I asked Annette of Lady of Style the same five questions I ask of each True Fashionista in the series; her answers:

True Fashionista Interview: Annette of Lady of Style

How would you describe your personal style?

A feminine, elegant style which friends and fellow bloggers tend to call “sophisticated”. Dresses are my favourite type of clothes and I wear them as often as I can!  Even when I was younger (I turned 50) I was never a casual girl and over the years my style more and more evolved.

When I call it “ladylike” people always associate it with a beige cashmere twinset and a pearl necklace! But that’s not me – I love combining trends, youthful elements and colours with more elegant pieces. That’s my style!

Where did you get your passion for fashion?

I grew up on the countryside with not much inspiration when it comes to fashion and trends! Yet my passion started early by reading fashion magazines and putting together my outfit for the next school day the night before. I even made little drawings of my outfits 😉

Many years I worked for an international airline, travelled a lot and always have been fascinated by what we nowadays call “street style”! I love the natural elegance of Italian or French ladies, something I often miss here in Germany.

Where do you find sartorial inspiration?

I follow a lot of blogs, international magazines and naturally I am addicted to Pinterest! My daughter started a blog in 2011 and I was involved in getting her started. It was she who introduced me to the blogosphere before I started my blog in January 2013.

We share our passion for fashion, we go on shopping trips to London together, with her I watch livestreams of fashion shows and we even share clothes and accessories!

My style icon is Olivia Palermo. Even she is a lot younger, I love her ageless style.

What is the difference between fashion and style?

I wear a lot of high street fashion, whether it is MANGO, ZARA, H+M or Wallis – that is fashion. The way I combine a new dress with the right shoes, add a vintage necklace or an old handbag from my wardrobe and people say “you look so elegant!” – that is style.

Very often my readers can’t believe that a dress I am wearing actually was on sale for 15€ at H+M. It is not about designer pieces… ok, I wouldn’t refuse a Céline bag 😉 but it is about how you put your outfit together. I am far from being perfect but for me styling is quite easy.

Any advice for a woman who is starting to find her personal style?

Usually a woman knows the type of clothes she naturally feels comfortable with. That is a good start! It doesn’t help if you are an outdoors person and somebody tells you that you should wear a shift dress and high heels.

Go from your comfort zone and find accessories to enhance your current look. I always find
shoes most important as they can be the highlight of your outfit or completely kill it. Don’t pick accessories randomly, put some effort in creating a new look.

Go shopping with a friend and try out various themes like spring floral prints, pastel colours, try on a dress in a bright colour! Let her take photos, compare the looks and see what flatters you. If you are not sure it might take a while until you really know “that’s me and this is how I want to look!”

It is true, if you feel good, it shows.

The purpose of the True Fashionista series is to show women who use clothing to express their personal style. Each woman has a different, unique look and opinion on clothing and fashion. These women inspire me in my clothing choices, and possibly their bold sartorial statements will inspire you.

A woman with curly hair wearing a plaid blazer holds a green fur coat over her shoulder on a city street.

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  1. I’ve been following her for a while and LOVE her timeless style. She incorporates trends but does them in a subtle way that keep her from looking like a slave to trends. She is definitely someone I look up to!


    Fashion and Beauty Finds

  2. Annette epitomizes class and beauty. I absolutely love her style. She is always 100% age appropriate and totally on trend. She is one of my style icons!

  3. I’ve been following Annette from quite a while too and I love her classic and elegant style (which btw is very similar to mine!!)

    As a blogger over my 35 I have to admit that is not easy to find good fashion blogs for women over her 30’s and that’s why I decide to crete my own blog a couple fo years ago.
    I would like to invite you to visit it and consider me for your next True Fashionista series!!
    Hope you like it!!


  4. I have been following Annette for quite a while now and I love her style. She has such a good taste. And she is an honest person. I like honest people.

    Greetje from no fear of fashion

  5. First of all, who in the #&@% thinks style bloggers should all be under 35? Forget what will the blogger do (sorry), but what about the entire 35+ population looking for a little help? Those people need to get over themselves and zip it. I just recently tried to find some style blogs to follow (for someone 50-ish) and you are right – quality blogs with quality style are hard to find. Stepping down from soap box now …

    Thank you for introducing Annette today. I’ll be following her as well.

    p.s. Still loving Wardrobe Oxygen every day!

  6. Ooh, I love her style! Just right for me moving into a new job – a promotion and a more office-y enviroment. I’ll be following!

  7. I found Annette through 40+ Style and can really relate to her. Not only do we share the same style icon but we are both curvy, mature women with a normal budget. I live in the UK and have easy access to some great high street names so it’s great to be able to see Annette wearing clothes I can buy and make them look so sophisticated. Also, like bubu, I can brush up on my German at the same time! What’s not to love!

  8. I’ve been following Annette for a little bit now and love her style. Classic and beautiful. She’s my style inspiration!

  9. Ich liebe das blog! The blog and Annette’s style are lovely, and her bilingual posts are a great chance for me to brush up on my German a little. Thank you!

  10. Thank you for introducing me to Annette! She has great style and I am definitely going to follow her. I whole-heartedly agree that we need stylish women to showcase their closets at any age!

  11. Yay Annette! Along with being a truly beautiful woman, she is also incredibly generous with her comments to others as well. She is a valued and valuable member of our growing +40 community, and I love that you have featured her here!

    Alyssa of Matchy Matchy Midlife

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