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Once I was interviewed by a venture capitalist looking to invest in a company I've parntered with on the blog. He wanted to know an honest, unbiased view of the brand and to hear from a long-time customer. I admitted I loved the company, but wish they would switch up their marketing to not only feature young skinny girls. He told me that those over 40 aren't looking to attach themselves with new brands. That people become emotionally connected earlier on and stay loyal, and the older we get the less likely we are to venture from what is known. If that's so, then why is it that Universal Standard is one of the most popular brands I feature on Wardrobe Oxygen?
Dress: Misa Dress (S) | Bag: ALLSAINTS | Booties: BCBGeneration (similar) | Earrings: Jenny Bird | Bracelet: Had forever (budget-friendly alternative) | Lipstick: MatteLast Liquid Lip in Evening Rose c/o Pixi by Petra
Maybe because Universal Standard is what we've all been wanting but what has been missing from cusp and plus sized fashion. For those of us who have wanted a bit more modern, edgy, or minimalistic of fashion over a size 10. Clothing that is well made, from quality fabrics, designed to flatter a curvier frame. Because dress size doesn't determine taste or personal style. Universal Standard fills a hole in plus sized, offering modern and elevated wardrobe basics (and a few fun looks thrown in). The pieces look basic but they're anything but: specific cut, drape, sleeve length neckline, and fabric is carefully chosen to flatter the US customer. Started in 2015 when Co-founder and creative director Alex Waldman was frustrated that as a size 18 she couldn't find anything decent to wear even on 5th Avenue in NYC. She and Polina Veksler together started Universal Standard in Waldman's apartment with an eight-piece collection. It sold out in six days and the rest is history.
Available in sizes 10-28, Universal Standard has a unique sizing method (I for instance wear a size Small in the brand). It's a seasonless line meaning the same clothes are offered year-round. Their clothes are made in the US, Peru, France, and China. Universal Standard's founders personally vet all factories to ensure they meet and surpass all ethical standards of manufacturing and production. One of the coolest things about Universal Standard is the Universal Fit Liberty program. Customers have the option to replace certain pieces from US's core collection should their size go up or down, within one year of purchase, for free. I took advantage of UFL earlier this year when the Siene jeans (worn in this post, this post, this post, and this post) were too large. I think this is such a cool concept as we often put off buying higher quality and priced clothing figuring/hoping we'll lose weight. Now there's no buyer's remorse! And yes International readers, Universal Standard ships to you!
My Universal Standard wardrobe is slowly growing, the Misa Dress is the latest addition (and one I've been considering since I visited the Universal Standard Pop-up shop!). This dress is like wearing an oversized sweatshirt, but the tie front gives it style, edge, and shape. I've worn it like this with silver booties, wore it with black tights and chunky ankle boots, and with black knee-high boots. I think this spring it would be adorable with a pair of trendy sneakers and I've seen taller women rock it with leggings. I find all the Universal Standard clothing I own to be high quality, launder well, and transcend trends. I am so thrilled that Universal Standard wanted to participate in celebrating you, the Wardrobe Oxygen reader with a giveaway of a $300 gift card to their clothing line.
How to Enter:
Wardrobe Oxygen X Universal Standard Giveaway
I just purchased a pair of their jeans after your post about them. They are really nice.
Would love to try the jeans.
I would Get one of the color block tops
If I won I would get the all-star full-length active leggings, among other things.
I’ve been thinking of trying their jeans! I do wish they offered more inseam options–I’m super short and even the 27″ will be too long on me.
Alison Gary says
Just an FYI they are super high waisted so even if they were shorter they wouldn’t fit a petite person. They’re on the verge of too high for me right now!
I’d get the LOIRE RIBBED TANK – BLACK.
I am hankering for one of their cashmere sweaters, as well as the Curve Cardi!
I need jeans! The Siene ones look good.
I find Universal Standard clothing to well made and excellent quality, Would love to add some more pieces to my wardrobe!
Amy Browning says
I have been eyeing the curve cardi for sometime! I had the tee Rex in black and loved it, I snagged it on a nail and got a huge hole in it, need to get a new one!
Love the color block tops! I need simple well-made work clothes and would love to try these out.
Helen F says
Would love to try the brand as not familiar with it since not resident in US.
Helen F says
Would try the Curve Cardi in my fave colour TEAL
Thanks to you I discovered Universal Standard! I recently purchased the wonderful black overalls you featured on your blog, and would LOVE to try the Geneva dress in Marine. I am a solid size 12–one of those in-betweeners.
Sarah F. says
I just received my first order from Universal Standard and loved everything! I think I would try the Seine jeans or the Talfer cocoon coat!
Oh lordy the jeans look great and the fog dresses would make basic wardrobe pieces muuuuch more interesting for me, so at least one of those!
I’m graduating from college soon. I’d probably use this to stock up on interesting workwear
Superb dress !!! I’d wear it in a heart beat.
I wish I could try the jeans though…
I LOVE this brand but have yet to buy something, this would propel me to do so
I want to try all the fits I’ve seen you in. I like the idea of a “starter set” to create a capsule wardrobe, a concept I want to try but get stalled on every time.
I would love to try on that dress.
one dress please!
I have a pair of their jeans and they are SO comfortable. I am hoping to try some of their work wear soon!
Erica S. says
That dress is stunning – I’ve been meaning to check out their jeans.
Very cute dress! I love a good sweatshirt dress and that color is great!
I borrowed my sister’s Geneva dress and it’s so comfy and flattering. I’d probably get one of my own plus a Rubicon dress as well.
I would get a dress for sure!
Jen B says
Oh the Geneva dress in butter – love!!
jo hast says
I like the dress on you but I’m not sure I like it for myself. The jeans look great, though 🙂
I would like to get the Indra Blazer Coat.
I’ve been really eager to try Universal Standard but I don’t know what type of item to start with.
I think the Mary dress would be a great addition to my work wardrobe.
I’d love to try the Seine jeans!
Ooh, all their stuff is so cool! Would be thrilled to try something. That dress is amazing!
Ooooh! I love the concept of this company. I love the sleek looks.
You look smashing in the dress Allie!
I could really use some new jeans. I like how this company functions and I’m definitely curious to try them.
I love that dress on you Allie….I have the same one! I’d love to try the overalls and some of the sweaters — so happy this line exists, as I feel I can really be confident ordering and getting high quality and high style.
Alison Gary says
The overalls are awesome!
I love this color green on you! I haven’t tried Universal Standard yet, but their fit liberty program is intriguing.
I love the Geneva dress!
The comments have pretty much convinced me to order the Moro ponte pants I’ve had my eye on, and also a pair of jeans and the dress you have on–love green, and it looks fabulous on you! Thank you for introducing me to this brand!
I love this dress! So many of there clothes look appealing.
I LOVE THIS BRAND SO MUCH and I turn 40 this year, which makes me just giggle at what that VC said. I have been slowly buying Universal Standard pieces over the past year and have been SO happy with them but one splurge piece I have been eyeing that I would love to get is the Hudson knit cape.
Love universal standard! great dress on you….
Neat business concepts. Would love to try
I want to try their jean so much. I think with the universal fit liberty program I will.
I already own a T-Rex shirt and I love it! I want to try the Resin Jeans next.
I love the simple, soft, comfortable look of the designs……..I would love to try this brand.
Sarah K says
Meridian sweatshirt! I’ve been stalking it and have yet to pull the trigger…
Love the new Sheryl work pants!
Activewear, the blazer they just released. Love it all!
I want to try the jeans
Thames Fog Dress…so versatile and fashion forward and unlike anything I currently own.
Aimee F. says
This dress looks great on you!!
I’ve had my eye on another dress that ties in the front similar to this one and now I might take the plunge!
Love that dress!
Usually I am drawn to dresses, but I find myself preferring the tops at Universal Standard. I’d love to try the Volga Jersey Capelette and rhe Marano Wrap Top, as well as the Jersey Knot Top.
I’d buy the dress you’re wearing, because it would be a bit out of my comfort zone. 🙂
I love the look of the Danielle shirt dress
I love that green on you Alison! And the way it ties in front to create the waist.
Michelle Sweany says
I love all their dresses! So hard to choose.
I have a pair of Universal Standard jeans I enjoy, and liked getting to try on different styles at the Nordstrom pop up shop this summer.
I really like their outerwear- I covet the puffy coat with such a fresh shape.
Love the dress with those boots and I love your bangs!
Cute stuff! Would love to try!
Love this dress on you and hearing the story behind the brand. I purchased one of their tops via a GB rental and love it! Would love to explore more styles!
Chris Murton says
So many things! Like the look of some of the work options.
So many cute things I’d love to try!
Love US! Currently craving the kanda puffy! Or the overalls, or the over the shoulder sweater dress…so many great Things!
Mand Jayne says
I love US! I have been wanting to try the Resin Jeans, they look amazing.
Cynthia P says
I love the dress you are wearing — so pretty and so flattering! I love wearing dresses but as cusp size I have not been able to find anything that fits, is flattering, and is stylish. I love the range of dresses offered and would like to try the Geneva as well as the Misa. As someone whose weight fluctuates frequently, I am intrigued by the Universal Fit Liberty program.
Allison W says
I want to try the Seine jeans and the Geneva dress.
Would love to try their jeans. Always on the hunt for the perfect pair!
Would try the Avenir dress. Also interested in the Activewear.
I’d love to try those jeans!
Julia S. says
Your autocorrect gave you “reasonless” in paragraph 3, where I’m sure you meant “seasonless”.
Alison Gary says
Thank you! Sometimes Siri is too diligent and I miss her incorrect autocorrects!
I have one t-shirt and would love a few more.
I would try the Sheryl Pants (love the cuff!)
I’d love to try a pair of jeans or the Geneva dress, which looks so effortlessly cool.
Jane C says
What I love about Universal Standard is that you can check the look of the clothing in your own size! I can see the Geneva as a real asset to my wardrobe. Dress up, dress down and so many colours!
I tend to go up and down in sizes due to a medical condition. Would love to try this out!
Love the jeans and the Phebe sweater in teal.
PQ Kate says
I own four of their dresses and agree with Ally that they’ve held up well to washing and wearing. They’re perfect for relaxed business environments and taking casual up a notch. I’m holding off on pants with them until they offer petites as the rise on my 5’5” self has me ending up with baggy crotch. I have a growing wish list for their site as their style is pretty spot on for me.
I just placed my first order! All inspired by you! Im excited to see how they look on me….I’d love to also try the jersey skirt.
Trish Barrows says
I would love to try the jeans and a dress.
Allison bee says
I love their jeans so much! I’m 6 pairs deep with those and I have 2 pairs of leggings (and I have a few t-shirts and a dress). There’s some sweet pants I want to try and a really chic coat dress. The quality is impeccable!
Jeans ! They look fabulous!
Kate K says
I absolutely love this brand. It’s everything I want in plus size clothing, and it would be great to have the opportunity to explore some of their options. Thank you for the giveaway!
This dress and color look great on you!
I really want to try the jeans.
Susan P. says
I would get the TEE REX – SLATE and the DANUBE JERSEY SKIRT – SLATE.
I love the concept in this brand.
I love Universal Standard! I would probably buy a second pair of Seine jeans or try out the Geneva dress.
Their jeans are great for me and I would like to try one of their dresses.
The cape on the corner says
I like the avenir dress or the longer asymmetrical one in green.
patricia caradonna says
The Welland dress is very pretty. Lots of beautiful clothes
I love this dress on you and the Camo color is great! I would really like to try the Seine jeans!
I would get the Miss dress in blue!
Karyn Good says
Love US! Have ordered the Rubicon dress and definitely order more!
Really want the overalls, but the age thing of being 57 makes me stop.
I took the plunge and bought a dress and t-shirt in November. As an international customer, it took a while to get to me, but the wait was worth it. Everything is amazing. The fit, the fabric, the quality, but studio the marketing is all on point. They’re story the investment for sure.
I love the Seine jeans in terms of fit, but to my surprise dislike the feel of the blend. I’m hoping a few turns in the laundry will soften them up. They DON’T bag out, however, which I appreciate. I also have a T Rex black crew which I find useful. I’d like to try the dresses, but have the same issue with US as I do with most brands–I’m a size bigger on top then on the bottom, so if I size up for my boobs, a garment tends to be huge from the waist down! Maybe the stretchier fabrics will work better. In any case, I need to get a job before I buy work clothes.
Love the jeans!
Mary W says
I would give this gift card to my Plus Size friend who could really use some help with her work wardrobe. I did not see Petite sizes on the website. How do you find clothing to fit your petite frame? And no, petite does not mean skinny. It is defined as having a short torso, short arms and short legs.
Alison Gary says
Some of the items are too long but in general I have had success. I link in the post to my visit at the pop-up shop where I tried about a dozen different pieces and was pleased with the fit!
Elizabeth Hager says
I’ve been wanting a pair of their jeans and have been eyeing several dresses.
Christy G says
Love US. I need to try some of their jeans.
I love this dress. My first though was it looks like an sweatshirt tied around your waist. I love that you could go casual or dressy with it too.
I remember hearing about the jeans orogram but I don’t wear jeans,much these days. But the universal fit orogram and workwear sound great!
I have been wanting to try Universal Standard for a while. I really like the look of their dresses.
That green dress is just my style! I haven’t tried US before but I’m checking it out now!
i am FEELING the Geneva dress!
Kathleen P. says
You’re right Allie! Women over 40 want quality stylish brands that cater to women of all sizes. I’ve had my eye on the Seine Jeans and the Geneva dress for a while, but haven’t been able to decide on a color so I haven’t committed. I just saw they launched a workwear line – so exciting! I hope I win. 😉
Resin jeans or some awesome activewear!
Maria Sanchez-Masi says
I ordered jeans when they were free, but didn’t get the right size, so I’d love to try more!
Alison Gary says
Even though you got them free you can still exchange them with Universal Fit Liberty – I did! 🙂
Sarah M says
I’ve only ordered the jeans and I was not as impressed as I hoped to be. They were SO high waisted to the point where they pinched when I sat down and my belly was raw from being rubbed by them. The fit so nicely when standing up and I am sure I had the right size. The fabric was thick, but I would have liked a bit more stretch. The black fabric seems to be a magnet for lint and pet hair. I will try them again, but maybe not the pants.
Amanda S. says
I have been on the fence with Universal Standard, especially the “kits” you can buy. I think the colors are great (though I’d love some navy!), and they seem easy to mix and match.
The jeans. The Siene jeans look like a dream.
Anne D. says
This dress looks great! I like how U.S. has such a variety of great clothing for all body types.
Anyone who has the chance to visit a US showroom should do it! I’ve been hooked since my NY visit.
Love this brand. I’d never heard of them before your blog. 3 dresses I would have a trouble choosing between if I won the gift certificate are the Geneva (first item I ever looked at on their website), the Rubicon and the Katy. Thanks for the opportunity!
You look beautiful in that color!
I love Universal Standard. I have been looking at this dress for quite a while. I have a bit of a belly so I was concerned how it would look on me. I just purchased the tunic and culotte/cropped pants and I am looking at the jump suit that is in their workwear line. You look great.
Love this color!
This dress is just great on you. I know exactly what you mean about the desire for edgier looks. They’re hard to find. It’s as if once you reach a certain age or size, you’ll pine for flowers and ladylike tents when they never appealed previously! I would love to try the dress you are wearing, but am also a HUGE fan of the Geneva dress. Thanks for featuring the brand and all of the lovely giveaways you’ve hosted this month.
Love this army green and the dress is good on you. I think I would go for a slim jersey skirt I saw on their website.
That brand seems absolutely amazing and that dress is gorgeous! It looks amazing on you and those boots are the cherry on top.
LOVE Universal Standar and love this dress on you. I’m headed to NYC in April and will book an appointment. In need to start saving!
I tried their jeans when they were doing the swap thing with old pairs before Christmas. They are a bit high-waisted for me but I love the way they fit through the hips and thighs, so it makes me want to try other things in their line.
I love that they have pre-selected kits! I’d love to put the gift card towards their workwear kit.
Alison Larabie Chase says
Dying to try out some of their jeans and cardigans! Their philosophy is so appealing to me.
Amanda K says
I’ve been looking for a line like this moving into my new office job. I don’t know how I’ve missed checking them out before! I was hoping for the loft collection to meet some of these needs, but I’m not sure how that’s going to go, since the reviews aren’t great on a lot of the pieces.
Margret Caulton says
Love that dress! The Geneva dress is fab — would definitely get that!
Krista Alexander says
I love some of the pieces in the latest offerings. The Geneva dress, in particular. I’ve wondered if the jeans are worth the investment. Also curious if Universal Thread at Target is an off shoot of this brand.
Alison Gary says
Nope, Universal Thread is a completely different brand. I found it weird that they chose to use a name so close to a company that already existed.
I would definitely want to try that dress!!!
I just tried the seine jeans. I wear them at least three times a week. I so need more! I would love to get a kit!!
Jeans for sure!
Caroline M says
Love that dress!
Love the curvi cardigan. And the jeans
Ann DD says
I would also like to try the Curve Cardi, and I have a pair of the Seine jeans in a size 12 and would also like to try them in a size 10 for a closer / slimmer fit.
I would love to try the Curve Cardi. Who doesn’t love a good cardigan, but I like the look of the construction on this one. Simple, but with a twist!
The universal fit liberty program is an interesting concept, and makes me more likely to buy from Universal Standard in the future.