I'm writing this Thursday evening from a hospital waiting room as a loved one recovers from a successful surgery. On the ride to the hospital my sister mentioned my post of what to wear for a hospital vigil and I realized I didn't even think of it when I got ready today. But rereading it I followed the instructions; I wore my Universal Standard black overalls with a cream Lands' End drifer sweater, my well-worn black engineer boots with shearling insoles, a dark green pashmina as a scarf outside and layering piece inside, and a backpack full of charging cords, snacks, water, a book, and electronics to pass the time. Clothing is a form of armor; it can give you strength when asking for a raise at work, going on your first date after a breakup, waiting for a loved one to get out of surgery, or just facing the everyday. Fashion is not superficial, nor is caring for yourself and your appearance. Some fashion is functional, some fashion is a form or respect, some fashion is fun, some boosts your mood, and some is a form of art and none of those are superficial.
This stock photo I chose because it reminded me of our tree growing up. We had many classic ball ornamets and my dad meticulously applied tinsel piece by piece. Today when this goes live, my family and I will hopefully be putting up our tree and holiday decorations (no tinsel but plenty of balls). I also hope to order our holiday cards; while we've done some pretty great shoots for previous years, this year it didn't happen. But we have a great picture of us three from this summer that has a good story that I think we'll use and I'll be sure to share later this month!
Wow, Universal Standard partnered with GOOP for a capsule collection in sizes 00-40. I know there's many GOOP haters out there, but this is not a pairing I would have expected… but appreciate. Hear me out. GOOP is targeted towards a skinny white “sea of striped shirts, Spandex, large diamonds, and perfectly coiffed yet still somehow effortless hair” that is willing to spend crazy amounts of money for pseudo-science. So to partner with a clothing brand that is known for their size and model inclusivity is surprising but pretty awesome (also awesome is how the pieces are modeled on the GOOP site on a variety of sizes and shapes of women). The prices for the pieces in this collection are high… but the pieces are the fabrics and styling of designer brands that charge that much or more for similar pieces. And to have such luxe, sophisticated pieces available up to a size 40 is virtually unheard of and what we need more of. If GOOP can branch out and offer inclusive sizing, maybe companies like Everlane, Outdoor Voices, Cuyana, and Edun may finally follow suit.
Since we're on the subject of shopping and messaging… why is it that millennials say they care about sustainability but their shopping habits prove otherwise?
It's 2018. Texas will finally teach that slavery was the main cause of the Civil War. I repeat, it is 2018.
I wasn't the first to say this, but this is an example of a true patriot.
My friend Emily's wedding was positively gorgeous, and completely on her own terms. That leather jacket is so awesome!
Come on, you know you want to check out Jenna Lyons' SoHo loft apartment.
Loved this piece on Sadye Whitt, who has worked at a Baltimore library for 56 years.
My friend Carelia from the blog My Small Wardrobe shared these on Instagram Stories and I just had to share with you as I know many of you deal with stretched earrings holes or ears that can't support heavier earrings.
Did you ever read the comic strip ‘Nancy'? It was created in Ernie Bushmiller who died in 1982. After his passing, a variety of individuals took over the comic strip. This year, Olivia Jaimes (a pseudonym) took over and has brought Nancy into the 21st century and made it funny and relatable again. This interview with Jaimes is so weird but so good.
This Week's Reader Question
“Thank you for your information on affiliate linking. I don't understand blogging can you tell me how sponsored posts work? How do you get paid is it from the links? How do you choose which companies to work with? How do you make a living from blogging?”
In general, bloggers are paid a flat rate for writing a sponsored blog post. Depending on the brand and the contract, affiliate links will also be in the post offering additional revenue. How much you make on a sponsored post has to do with how much work you need to do (just a couple photos and 500 words, a video, how many outfit changes, how many social shares, etc.). There is a site called Social Bluebook which provides an estimated rate based on a blogger's audience size, but IMO that provides a verrry low rate and many bloggers double or even triple the rate they get in Social Bluebook. Another gauge is to charge for a sponsored post is take how many followers you have across all channels (social media plus monthly site visitors) and divide it by 100. I find that to be a closer number for what you should ask for. For Instagram-only sponsored posts, the bare minimum to ask for is $100 per every 10,000 followers but most influencers I know at least triple that or more. These days, with Instagram, brands will pay more if you have an engaged audience (lots of likes, comments, saves, and shares) versus a year ago when it was just about how many followers you have.
There's three ways to get sponsored posts: pitching, direct contact from a brand, or through an influencer network:
- Pitching: You find the email address of the proper contact at a company and send an email introducing yourself, explaining why you think the brand is rad, and what you think the two of you should do together to be rad together. I haaaaate pitching, but with such a saturated blogosophere it's often the only way a brand even knows you exist. Also, it shows intitative and passion, two very good traits to have as an entrepreneur. Many creatives know how awful pitching is, whether it's to editors or grant funders or galleries. It's just as demoralizing in blogging, but it's also just as necessary.
- Influencer Networks: These are companies that work as the middle-person between influencers/bloggers and brands. Bloggers join the networks for free and create profiles by connecting their social media and Google Analytics (how to see traffic for a site) and usually creating a bio and sharing details about their blogging brand. Brands then pay the influencer network to manage campaigns. The influencer network then connects to appropriate bloggers (say, 30 mommy bloggers under 35 years of age with at least 100K followers to write posts about a diaper cream), negotiates the rate, provides the campaign details and contract, reviews content, tracks postings and social shares, and provides the payment. This is the easiest way to do a sponsored post, but because the influencer network takes a cut (no one works for free), the blogger often gets a lower rate than if they work directly with a brand.
- Direct Contact from a Brand: Sometimes it's the brand, sometimes it's their PR person. They email you (some DM, but I ask them to email me as it's more professional and then I have an email trail), and you together look for ways to work together. This is usually a lot of negotiating, sharing your stats, looking for ways that it will be mutually beneficial. Often such email conversations start with gifted product and it's up to us bloggers to take it to the next level and show the return on investment in us. When you see on Instagram Stories bloggers taking meetings or heading to NYC for the day, it's often for this; brands love to meet influencers in person to get to know their personality, brainstorm ideas, and build relationships.
If you read a variety of blogs, you'll see that sponsored posts come in a variety. The longer blogging is around, the more creative bloggers and brands get with the content. Some read just like an ad, some feel like regular content for the site, some have creative photo shoots, or videos, or giveaways. Many brands like to have a series of posts instead of a single sponsored post. Back in the day, the brands had very specific ideas and we bloggers followed them to get paid. These days, it's important to know your own brand and aesthetic and sell that to a brand not only to have a super successful post, but to also recognize and respect your audience. For example, this year I pitched the idea of a real-life capsule wardrobe to a few brands, knowing that you all liked the idea of capsule wardrobes on a body instead of a flatlay. Therefore, I was not only providing content you wanted, I was getting paid for it.
Usually, you sign a contract when you do a sponsored post. The contract will stipulate what exactly you need to do, any specific wording, links, hashtags, etc. You need to read these contracts carefully for brands will use legalese and if you don't examine next thing you'll see your photo on a billboard in Times Square but weren't paid anything additional for it. You also need to follow a signed contract to the letter – if they say post at 2pm ET or use a certain hashtag or disclosure, do it. Blogging may be a hobby for some, but no matter your reason for blogging, a contract is a legal document that if signed must be followed.
Unless you're working with an influencer network, you need to send an invoice after the contracted work is completed. Depending on the brand or influencer network, you will get paid via PayPal, paper check, or direct deposit. Some brands even provide payment with gift cards. Some brands and influencer networks are better than others with swift payment; I have a spreadsheet where I track completed work, the date I sent an invoice, date of follow-ups, and the final date payment is received.
As always, I strive to be transparent with the business of blogging so you can be an informed consumer. Feel free to peruse my Business of Blogging archives, or send me an email or leave a comment if you have a question!
This Week's Entertainment
I have always loved Marina Diamandis' voice; “Primadonna” is one of my favorite rocking out or driving songs (Emerson even knows the lyrics). The latest song from Clean Bandit featuring Marina is gorgeous and I couldn't help but share it this week… twice! The first video is the acoustic version, the second is the dance version with a far more entertaining video movie (with a bittersweet ending) to go along with the lyrics.