Backless Bra for Busty Gals?

backless bra Maidenform

Maidenform has launched the first-ever completely backless bra. The Breakthrough™ Backless Bra, a one-of-a-kind design, allows women of all bust sizes, and especially large-busted women, the chance to take advantage of this season’s sexy backless fashions. As a woman with a bust on the larger size, I wonder if this bra really could support and allow me to wear outfits with lower backs.

From the Maidenform Press Release:
Backless fashions are all the rage this spring! From special occasion to ready-to-wear, designers are including sexy backless styles in all of their spring collections. But who can really wear these fashions? Most women today are in desperate need of bra support! The first ever Breakthrough™ Backless bra by Maidenform® is here in time to offer women all the support they need this spring.

Thanks to the ABC’s hit reality series “American Inventor”™ — from “American Idol” producers FremantleMedia North America, Simon Cowell’s Syco Television and Peter Jones TV Ltd. – our fashion worries will soon be over. Originally created by runner-up contestant Elaine Cato, the new Maidenform Breakthrough™ Backless Bra is the first product ever to be brought to mass market. This new foundation features a completely backless construction with silicone wire channeling that prevents slippage. Now women don’t have to shy away from the latest backless fashion trends and can feel sexy, feminine and supported – all at once!

A born entrepreneur and single mother of two, Elaine Cato was not afraid to put her invention to the test. Like the producers and judges on “American Inventor,” Maidenform immediately saw the undeniable promise of her creation, working diligently with her to bring the design to fruition and later to mass market. Today, the Breakthrough™ Backless Bra, armed with Elaine’s concept, has created an undergarment aimed to perfectly round-out every innerwear wardrobe.

backless bra MaidenformThe Breakthrough™ Backless Bra features light-weight microfiber fabric that is soft to the touch, with seamless molded foam cups that deliver smooth shaping under clothes. Combined with a two-way stretch technology, the bra provides a maneuverable fit with excellent flexibility. Designed with the full-figured female in mind, the bra allows women with even large busts to flaunt their sexy backs like never before!

“During the warmer seasons, women crave those backless styles,” says Norah Alberto, Maidenform’s Senior Style Director. “To help these women bare their back for spring we are launching the new Breakthrough™ Backless Bra which delivers the perfect complement to everyone’s bra closet and is the answer to so many women’s style dilemmas.”

At a suggested retail price of $32 (though currently only $25 if you pre-order on the Maidenform Web site!) and sizes ranging from 34B to 38DD, I plan to try it out and I will be sure to come back here and let you guys know what I think!

11 Comments

  1. JESSY
    January 9, 2015 / 6:51 pm

    I WAS JUST @ A MAIDENFORM STORE YESTERDAY LOOKING FOR 1 OF THESE BRAS IN 36DD AND THEY SAID THEY DON’T CARRY THIS ITEM 🙁

  2. chaneese
    December 26, 2008 / 12:23 pm

    I bought this bra, and absolutely love it, it looks great in my backless dress. And this is coming from a 38DD. I would recommend getting the garment tape for extra support on the bottom part (the underwire) and also for on the straps. For large chested women such as myself I would say get it, it really doesn’t hurt to try it. And don’t forget the garment tape1!

    • Mel Brennan
      March 4, 2018 / 11:18 am

      Where did u buy this from?

  3. April 5, 2008 / 9:44 pm

    I got it too and feel the same. Works fine if you stand with perfect posture and don’t move. But who does that? Sending mine back as well, and will be writing up a full review this coming week.

  4. Anonymous
    April 5, 2008 / 7:49 pm

    Got my Elaine Cato Maidenform Backless Bra today – it SUCKS! Due to fibromyalgia I havde been unable to wear a bra for 2 years so I was so anxious to get this – I can’t tell you how disappointed I am – I’m sending them back. It won’t stay in place no matter how I adjust the straps. Don’t waste your money!

  5. Anonymous
    April 2, 2008 / 8:56 pm

    Thanks for the heads up on the bra.. just ordered one for myself.

    I have always had to walk away from too many dresses and tops , maybe this could be the answer ???!!

    FYI.. there a coupon for free shipping that ends on 4/10/08

    FSHIP0408

    Mimi

  6. Christine
    April 2, 2008 / 2:05 pm

    I’m giving it a try, too. Almost gave up, though – that Maidenform website is TERRIBLE. I couldn’t put the bra in my cart without registering for an account first, and had to re-enter my name and address repeatedly. Almost not worth the $7 off retail, if you ask me.

  7. April 1, 2008 / 3:05 pm

    I ordered it. It should arrive today. I’m excited to see how it turns out.
    I’m very brand loyal to Victoria’s Secret so this could be maidenform’s chance to change that. 😉

  8. March 27, 2008 / 1:55 am

    How interesting…the model doesn’t look ‘full figured’ so I’m really curious to find out how well it works.

  9. Anonymous
    March 26, 2008 / 6:07 pm

    hmm, that is interesting. Where is the support supposed to come from, I wonder? And how are those straps going to stay up? Thanks for the info, can’t wait to check these out in person.

  10. Marie
    March 26, 2008 / 4:53 pm

    I saw this ad and want to try it out also. However, right now I’m very skeptical because I have yet to find a supportive underwire strapless bra that contains my boobage, never mind a backless version. If it works, I’ll buy more than one!

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