Retail Cancel Culture

I worked retail for many years, for a variety of retailers in a variety of niches but they were essentially all run the same. There were two goals: increase sales and get the thieves out of the store. Theft, AKA shrink, was a major issue whether I worked in a mall, an airport, a tourist destination, or a boutique on Main Street.

I worked retail long enough to know you couldn’t judge a customer by their appearance. But that didn’t mean that EVERY. SINGLE. RETAILER. I ever worked for did. It wasn’t in the employee manual, but it was discussed at team meetings, manager retreats, phone calls with other stores, when walking in pairs to drop off the bank deposit. Districts and regions had code words they would use to notify the rest of the store staff that there was someone who looked “suspicious”. And no matter the retailer I worked at, the location of the store, or the makeup of the staff, nine times out of ten when I went to check out the person that warranted the code word, they were Black.

When it came out that Anthropologie had a code word for Black customers that entered their stores… I wasn’t surprised. I’m just surprised they are the only retailer that has been called out so far.

We all want to exercise our values with what we consume, but no problems are solved when we compartmentalize our humanity. We should boycott these retailers that have created systems of racial profiling, but we also need to remember that racism in 2020 is not interpersonal. It's institutional. It's in the poor treatment of employees, their inhumane labor practices, questionable manufacturing policies, lack of diversity in their corporate offices, racism in their advertising and hiring policies, extreme waste of plastic and other pollutants, and much more. This is not an issue with just Anthropologie, it’s almost every retailer currently hanging in your closet.

I paused my Friday Shop series because I felt that I needed to better get a grasp on the ethics of brands before promoting them, but as I dig in… few retailers are innocent. And many that are being canceled and called out are responding with major and in-depth positive change while those that for some reason haven’t been called out yet, are merrily going on with their problematic business as usual.

The world is terrible right now, and if you disagree, you’re living in a bubble. It’s easy to be overwhelmed by the terribleness of it all. Facebook, TV, Twitter, Instagram, every blog and website you visit is sharing more atrocities. Not only that, but we also live in a 24/7 news world where every website and channel is fighting to get the most views and are looking for the most emotional news to share so they get your click. People click for outrage and upset, it’s like a virtual car accident and we’re all rubbernecking to get a view.

June 11th was when the news came out about Anthropologie stores profiling Black customers. Almost every article about this topic was published no later than June 12th. On the Anthropologie site dated June 19th, the company laid out its plans to start making things right. I haven’t seen articles discussing this, even discussing whether it’s not enough of a plan or how employees at Anthropologie are being affected by it. Change isn’t thrilling, only the outrage gets the clicks.

Universal Standard was called out at the beginning of June for their lack of diversity in their corporate office and their treatment of Black employees and models. Several of you contacted me really upset about this, stating you were selling or donating all your Universal Standard clothing, boycotting the brand, and unfollowing me because I have worked with and profited off of them in the past. This information about Universal Standard really gave me pause and wonder which brands were acceptable for me to promote.

Universal Standard took a few weeks and came back with a comprehensive plan to address all of the issues that were raised. While there was a lot of news about their problems, there wasn’t much about how they were trying to fix them. While many of you read about the lack of diversity at Universal Standard, fewer of you have heard about what transpired after.

ELOQUII is another retailer that was called out for issues regarding treatment their staff, diversity in the corporate office, and unequal pay and treatment of Black influencers.  I heard a lot about this, but because I wasn't following them on Instagram, it took a discussion with a fellow influencer who works with them for me to find out that the brand created a comprehensive Commitment to Meaningful Change

This week a reader reached out to me asking why I suggested Lands’ End in a recent blog post when back in 2016 they pulled an interview they had with Gloria Steinem and apologized for said interview after getting backlash from private schools that are anti-choice. I knew about this situation, I knew what happened after with the ousting of the CEO and business changes, and had even written about it. The thing is, the news sources that wrote about the Gloria Steinem situation never followed up and wrote about what happened after. When trying to find documentation about it four years later, all I could find were the high-ranking sites' articles about the pulling of the interview, but few about what happened afterward.

I am currently in discussion with brands that I have partnered with in the past regarding their problematic business practices. They haven’t been called out yet, but that doesn’t mean they’re innocent. And there’s a good chance they will be called out soon before their new policies and practices are put into place.

I’ve worked retail long enough and in Corporate America long enough to know change can’t happen overnight if it’s true change and not a performative act. In fact, it SHOULD take several weeks for a company to respond to ensure they’ve done the backend work with lawyers, consultants, focus groups, and editors and aren’t just Instagramming empty promises. We’ve all become so angry about how incredibly WRONG this world is, I think we’re feeling outraged but not sticking around to see the results of our outrage.

I may not work retail anymore, but my job is still about selling. I sell myself to retailers in hopes they will pay me to showcase their product. I sell products to you readers in hopes you will click on a link and make a purchase and I get paid a percentage of that purchase. I sell what I hope to be entertaining and informative content, so advertisers will want to be on this site, you will want to read this site, and I will get paid for the ad placement. I would rather not be paid than promote an unethical brand. But right now… it’s not easy to see which brand is ethical and which one is not.

If you want to vote with your dollars, I support you. But do research beyond Buzzfeed or Diet Prada. See what has happened since that viral article or Instagram post. And if there hasn’t been any controversy, that doesn’t mean there isn’t any, it just means they haven’t been called out yet. Want to be safe with your shopping? Shop small, shop Black-owned businesses, shop secondhand, and shop your closet.

I don’t support cancel culture, but I do support accountability culture. We all make mistakes and we will continue to do so. What matters is how one handles being held accountable. And the way things are going, the retail landscape is going to be a much smaller, but much more ethical and equitable place a year from now.

Keep fighting the good fight, brands ARE taking notice. Call out brands, call out influencers, call out news sources that focus on sensationalism instead of information. Read the articles, not just the headlines, and then find another article on the same subject to get a more in-depth understanding. Vote with your wallets, step outside your shopping comfort zone, and be okay with slower delivery times and delivery fees. You’re making a difference, and the proof is with these brands freaking out and making positive change. Let the news of their change bolster you to keep fighting, even when the news can be so exhausting.

As for me, I too am not perfect. I have screwed up a lot, and I’ve been called out. The past few weeks have been really tough and it’s way easier to say nothing at all, but being silent is being complicit. I expect criticism for this piece, and welcome it because it will help me improve, and it will inform and educate all of us who read your comments. We have every right to be outraged, but we need to not lose focus on our goal. And if our goal is for change, we need to recognize when it happens, encourage further growth, and motivate others to follow suit.

22 Comments

  1. Liz
    July 31, 2020 / 6:50 am

    I appreciate you tackling the complex nature of systems and culture change. Our conditioning and culture wants to lead us to fast easy decisions and fixes. It’s not easy to accept the reality. Thanks for raising more light and scrutiny here and for being open about where you are in the process.

  2. JC
    July 30, 2020 / 10:24 pm

    Thank you for the informative post. I haven’t decided where I fit in on cancel culture. I do like accountability culture. I don’t know about the backstory of many of the labels I choose to wear. I haven’t decided how much research I want to do and what to do with said research once I find things out. I appreciate you and every other person, company and organization trying to navigate this in such a public manner.

  3. M
    July 30, 2020 / 7:40 pm

    Well said. You can’t make all the snowflakes happy. Most of them want to be unhappy.

    • Anna D.
      August 1, 2020 / 10:35 am

      This is entirely unfair and not the point being made in the post.

  4. Sandy l Snow
    July 30, 2020 / 4:50 pm

    Well said!

  5. Sonia
    July 30, 2020 / 4:11 pm

    Allie, you never cease to amaze me! Thank you for this. We all call out the companies that do wrong, but we fail to check on their progress, if any. I’ll be watching closely for Anthropologie’s turn around.

  6. Lee
    July 30, 2020 / 10:47 am

    No to cancel culture, but a big YES to accountability culture. We all have much to learn, and owning our pasts, our mistakes and missteps, and taking genuine steps to correct and make amends is important for individuals and organizations.

  7. hmbalison
    July 30, 2020 / 10:44 am

    Thank you for alerting me to an issue I wasn’t aware of and your thoughtful observations and recommendations. I learn so much from reading Wardrobe Oxygen.

  8. Jacqueline
    July 30, 2020 / 10:26 am

    Alison, you are an amazing woman! Some times the things you write, the stands you take, make me want to hug reach out and hug you. This piece is one of those❣️

  9. Susan L
    July 30, 2020 / 10:24 am

    One of the reasons that I follow you is that you are a caring, ethical person.

  10. Katy
    July 30, 2020 / 9:55 am

    I miss your Friday Shop Series and hope it comes back! I adhere to the Call Your Girlfriend podcast motto of: “There is no ethical consumption under capitalism.” You do a great job for us and we appreciate it as it helps us weed through the bad, then the good to find the better. I wish Karin and Lisa of Pop Fashion Podcast would adhere to this, too, because I want them to make more money from their awesome podcast and start selling more ads. They deserve our dollars. And so do you.

  11. Andrea
    July 30, 2020 / 9:53 am

    Thank you for this. As always, a well-balanced and thoughtful piece.

  12. July 30, 2020 / 9:40 am

    Thank you! This was well written, right to the point! Keep doing YOU….YOU are on the right track!
    Well done.

  13. Tippy
    July 30, 2020 / 9:17 am

    I dislike cancel culture. Not my thing, rarely is a problem so simple that it can be understood that easily. I like your articles, I like the information you provide, and the fact you challenge people to think. Don’t stop. Also, don’t hold yourself to a standard that is impossible.

  14. Louise
    July 30, 2020 / 9:14 am

    Well done.

  15. Bette
    July 30, 2020 / 8:57 am

    I think shopping small, local retailers is a piece of the puzzle. Local businesses can more easily be held accountable for their practices, but also, in my experience, they want to. Trying to take on a corporation and its global supply chain feels next to impossible.

    I really appreciate you calling out the media’s role in this. What shocks us one day is gone the next. Trying to get the true facts, over time, is challenging.

    • July 30, 2020 / 10:41 am

      Such a good point about smaller businesses. They are more connected to their customers and because there is a shorter path from customer to owner they are able to pivot quickly and see the benefits.

  16. CAROL A FREYSINGER
    July 30, 2020 / 8:52 am

    Well said. Keep up the good work and keep us readers posted, please!

  17. Linda B
    July 30, 2020 / 8:40 am

    Hey Alison, I really support your point of view; again, you have written beautifully some of the same thoughts I have had recently. EVERYTHING is out of whack, or nearly so. . . This makes it very hard to find the real truth about certain things, like your topic of topic today. I really appreciate your insider view, and thee need to do our due diligence to fully understand what is going on.

    Honestly, my own response about where or even whether to make apparel purchases right now is to just NOT. This won’t last forever, but personally, I know I don’t need anything for the moment, and I will let the dust settle a bit before I sort through the information to see where I will spend my money. In fact, as I have been preparing to move (we’re downsizing!) the past few months, I have been purging so many things that I don’t need or that are worn out, trying to get my clothing and shoe collection way more pared down to what I really love. But eventually, I know I will feel the need to shop again; meanwhile, I will let the dust settle and do my research. (BTW, the intensity of the moving process has kept me from commenting lately, and even reading posts properly. Glad to be back!)

    Your suggestions are excellent–shop local, shop BIPOC owned businesses, and thrift stores. I would add to that making clothing yourself, especially if it is out of upcycled materials. I’ve been doing that since I was in high school (and that was a crazy long time ago.)

    • Sherry Mack
      July 30, 2020 / 9:24 am

      Thanks for the informative post! I have had concerns about cruel working conditions but not the important and closer to home issues you wrote about. Appreciate the thoughts and will look forward to more of your insights. Keep up the fine work

  18. Karen
    July 30, 2020 / 6:52 am

    Thank you for this. Yes, its easy to find information on a company’s transgressions but it requires more time and research to do the follow up to see if real change has been made. And as you say, real change takes time. But may i also say that its up to each of us to do our own research and make up our own minds regarding where we spend our money.

    • July 30, 2020 / 9:42 am

      Yes! I fully agree everyone should do their research. Thank you for this!

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