What We’ve Bought from Black-Owned Businesses

blackout day 2020

Today is Blackout Day 2020, which is being discussed and promoted on social media with the hashtag #BlackoutDay2020.  This article from Complex breaks down Blackout Day. To show the buying power of Black people, as well as other minotiries and their allies, they will not spend any money in the economy, and if they must spend it will only be Black-owned businesses. After today's Instagram Live chat with Rosana Volmerhausen of DC Style Factory, I wanted to offer links to the Black-owned businesses we discussed and what we bought from these businesses and what we're looking to purchase in the future.  I encourage you to share what you have purchased from Black-owned businesses in the comments.  I regularly get inspiration from your comments, and your suggestion may be the next purchase by me or another reader!

Face Masks from Black-Owned Businesses

In my cloth face mask review, I shared face masks from Mixed Up ClothingMixed Up Clothing is owned by an African American and Mexican American woman.  She married a Korean American and after starting a family, was inspired to create a children's fashion line her kids would be proud to wear. Her focus is now on face masks, and many of you have said you've found Mixed Up Clothing face masks a good fit and appreciate the pocket for filters and the nose wire.  For each mask purchased, one is donated to medical personnel, first responders, essential workers and/or vulnerable populations.

Yesterday, I shared the lastest face mask to my collection from Kaela Kay, a Toronto-based fashion designer whose collection focuses on her Ghanian roots with Ankara textiles.  I first found out about Kaela Kay when researching breathable summer dresses for this blog post.   The cloth face masks from Kaela Kay are one size but is shaped so well for my face, as I mentioned in yesterday's post it fits better for those whose face is wider rather than longer.  It has ties instead of elastic, it has a pocket for a filter, and the colors are even more beautiful in person.  Shipping is swift with great communication about when it is out for delivery and when it arrives to your home.

I am awaiting my purchase of two masks from Candace Cort. Candace Cort is a Black fashion designer who emigrated to the United States from Guyana at the age of 12.  Loving fashion most of her life, she became a fashion stylist and then opened her own boutique in her Brooklyn apartment. She created her first fashion line in 2009.  Her online shop has dresses, two-piece looks and more available up to size 4XL and she is also offering face masks. In men, women, and two kid sizes, the masks come in a gorgeous range of prints.

Activewear from Black-Owned Businesses

I am on the list for when these bike shorts from Lukafit come back in stock I can get myself a pair. Squat-proof, Lukafit offers a drawstring in the waistband and grippers on the hems to keep the shorts in place during my Peloton rides.  Available up to size 3XL, the print of bodies being active is just so joyful.  LukaFit is specifically made for women with curves, offering leggings, bike shorts, and sports bras from moisture-wicking fabric designed by owner Mbali Ndlovu.  Ndlovu started a small fitness group with friends in New York City which grew to over 800 women. After realizing the benefits of organizing women through wellness, Ndlovu quit her job and created Lukafit in 2016.  

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“Self Love” t-shirt from And I Get Dressed, a body-positive merch line from fashion influencer Kellie Brown

Black-Owned Fashion Brands

Last week I shared me wearing a blue tie-dye tank from Amber Richele. Amber Richele is the woman behind the blog The Cocoa Butter Diaries, but she also created this line of super cute tie-dye fashion for the whole family.  My tank washed up great, and I will be featuring this shoulder pad t-shirt in the near future. This is a small business, Amber shared recently on Instagram the business setup which is her garage and dining table.  Items ship in 7-10 business days and they offer worldwide shipping. 

A few months ago, I bought this t-shirt from And I Get Dressed, a company created by fashion influencer Kellie BrownKellie's line of merchandise is body positive, fat positive, and stylish to boot. 

After a reader recommended Covet, a Black-owned boutique in San Francisco that has a great online shop of beautiful jewelry, I purchased these earrings.  They are beautiful, lightweight, look just like the photo, and will be worn quite a lot this summer!  Covet San Francisco is also offering face masks and hand sanitizer.

Rosana needed a new bag for work – something that would fit a laptop. She purchased the walnut messenger bag from UnoEth, a father-daughter owned business.  UnoEth offers goods handmade from 100% Ethiopian leather, and crafted by artisans and small businesses in Addis Ababa, Ethiopia. Rosana loves the quality of the leather, and can tell it will wear well over time. She is excited to use it once she's back to in-person styling appointments. I am also loving the look of UnoEth, the clean, simple, luxe look and the quality of the leather.  For those who like bags without a lot of frills that will remain stylish for many seasons to come, I encourage you to check out this bag brand.

Rosana also bought this necklace from Serenipious Project, an accessories company founded in 2019 by Sydney Ziems. Serendipitous Project was created to provide an affordable and sustainable alternative for trendy jewelry.  Every item Serendipitous Project designs are ethically sourced and handmade per order to reduce waste. 

covet san francisco earrings

Wearing green Lucite Feather Earrings from Covet San Francisco, a Black woman-owned boutique and online jewelry store.

Black-Owned CBD Companies

CBD, short for cannabidiol, is a naturally occurring chemical compound from plants in the cannabis family.  Unlike THC, CBD is not psychoactive and won't provide the “high” one gets from marijuana. CBD's legality varies from state to state; this article from Plant People breaks down the differences in CBD and the rules for each state.  I know many are wary of CBD, but there have been many studies to research its effects and safety.  If you are unfamiliar with CBD, I recommend you read this piece from the National Center for Health Research, and this piece from Harvard Medical School

We've used CBD for a while to help with everything from aches to anxiety for us, and it was great for our elderly dog who passed in 2017. CBD can help calm skin, calm pets, and is being promoted by most every influencer these days.  The thing is, most CBD companies are owned by white people.  They are making profits, while Blacks are in prison for minor marijuana possession.  Per the ACLU, despite roughly equal usage rates, Blacks are 3.73 times more likely than whites to be arrested for marijuana.  Only 4% of cannabis companies are owned by Black people.  CannaClusive created InclusiveBase, a database that shares all the Black-owned cannabis companies in the US. 

We made a purchase from Simply Pure, the first Black-owned dispensary in Denver.  Simply Pure offers balms and tinctures in a variety of concentrations and even a tincture for pets.  At the time of writing this they are sold out of everything but it's worth it to check back as we found the quality equal to that which we had previously purchased from our local chain of organic markets. If you are in the Denver area, you must visit their shop.  But since they are sold out, a few other Black-owned CBD companies I have been checking out:

  • Brown Girl Jane: Founded by two sisters, Malaika and Nia Jones, along with beauty and wellness expert Tai Beauchamp, Brown Girl Jane offers approachable and realistic wellness centering women of color. They offer an organically-grown, plant-based, vegan, and cruelty-free collection of hemp-derived cannabinoid extracts that provide fast-acting relief and high bioavailability.  This small woman-owned company uses eco-friendly mailers and products are packaged in recyclable glass bottles.  Offering drops as well as body butter, glow serum, and intimate oil, Brown Girl Jane's motto is to help badass women manage full lives, naturally.
  • Nuleaf: Jacquece Jennings, the founder of Nuleaf, is one of the very few Black female CBD store owners in the nation and is the first Black woman in Georgia to own a non-affiliated CBD company. In 2015 she had a health scare which sent her on a holistic health journey and launched Nuleaf last year. Nuleaf not only carries CBD products, but strives to educate about CBD and the site is a treasure trove of facts and information. Nuleaf offers CBD in a variety of forms – tinctures, softgels, gummies, cartridges, as well as creams and even dog treats. Not sure what CBD product is right for you? Nuleaf offers a free analysis where you answer a few questions and a team member will email you with personalized suggestions.
  • Blissful Stoner Body Essentials:  Looking to find a Black-owned company that offers all the bath soaks, body balms, face masks, and body relief balms you may already be using?  Blissful Stoner Body Essentials (BSBE), a Black woman-owned CBD company from New Orleans offers all that and more. BSBE products use non-GMO,  sustainable hemp that is cultivated without pesticides, herbicides, or chemical fertilizers. BSBE specifically uses CBD Isolate for those seeking CBD products for pain management without having to worry about any THC in their products.  This is a great brand to start with if you are new to CBD and do not want even a trace of THC.
fenty beauty gloss bomb

Gloss Bomb, my favorite lip gloss from Fenty Beauty

Black-Owned Beauty Brands

As I mentioned in my post about my current beauty and makeup routine, I am not buying anything until I run out of what I own. But one brand I do have and love is Fenty Beauty.  A cosmetics line by Rihanna, the products are incredible quality, formulation, and the color range is fantastic.  While I have a few pieces from Fenty Beauty, my two must-haves that I have ordered more than once is the Fenty Invisimatte and Fenty Gloss BombInvisimatte is a compact translucent blotting powder.  It's so finely milled, it really does mattify without adding onto the skin.  I especially like it in the summer because it can go over a shiny sweaty face to make it matte without feeling gross.  The compact is luxe, and even having it bang around in my purse and luggage the powder has never cracked or crumbled, even when it's so low I've hit pan.  Fenty Gloss Bomb I first bought when I did my My Beauty Routine series and more than one of the contributors said they loved the gloss.  I have both Fenty Glow and FU$$Y and love them alone or over my favorite lipstick.  Not too sticky but sticks around through a cup of coffee, not too fragrant yet doesn't have a gross plastic “unscented” smell, beautiful packaging that also is functional (easy to open and close, doesn't leak, easy to get product out even if you're near the end, nice sponge applicator). 

If you haven't heard about the 15 Percent Pledge, it's a campaign to have big businesses dedicate at least 15% of their shelf space to Black-owned businesses.  Black people make up nearly 15% of the US population so it isn't ridiculous to ask for such representation at major retailers.  Sephora is one of the first companies to commit to the 15 Percent Pledge.  Fenty Beauty is sold at Sephora, but I linked directly to Fenty Beauty in the above paragraph so Fenty Beauty receives 100% of the profits.  However, I know many are more comfortable shopping from Sephora so I wanted you to be aware of Sephora's part in this pledge!

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This sculpture is called “Self Acceptance” and is by Kristine Mays, a Black woman wire artist in San Francisco

Home Decor from Black-Owned Businesses

Two Thanksgivings ago, the bag company Scout invited me and my sister to a Friendsgiving event.  There were the cutest and best smelling candles on the table from The 125 Collection, a candle company based in Harlem. The 125 Collection name celebrates the legendary “125th Street” located in the heart of Harlem. Founded, owned, and self-funded by friends Valerie Wray and Joy Fennell, The 125 Collection has candles with motivational, sweet, and spicy messages that make great gifts (so recipients have told me) and look great sitting on your desk or nightstand!  

Many have asked about the wire sculpture in our living room that often made a cameo in a lot of my at-home outfit photos.  The piece is by San Francisco-based wire artist Kristine Mays. I “met” Kristine over a decade ago through our lifestyle blogs and have loved following her journey.  A couple of years ago, Karl bought me one of her pieces as a Valentine's Day gift. Kristine Mays has won several awards and one of her pieces was in Peggy Cooper Cafritz's collection and featured in this book.  Kristine Mays' work is for sale in galleries across this country and through Artsy.  She also offers smaller pieces in her Etsy shop.

We are saving up for a few pieces we want to finish off the looks in our home so a purchase hasn't been made yet, but I want to share what we're looking at:

pur home angela richardson

products from PUR Home; Image via BLK + GRN

Black-Owned Groceries and Cleaning Supplies

Rosana has switched from her regular coffee purchasing to buying from Blk&Bold and Dope Coffee.

Angela Richardson began her journey into eco-friendly living 7 years ago when she made her first ever natural bar of soap. She has been obsessed ever since and created PUR Home. As the CEO as well as formulator and product developer, Richardson's PUR Home line offers non-toxic eco-friendly laundry detergent and household cleaners.  Rosana has purchased from PUR Home and I plan to once what we have at home starts running out.  If you are looking for other Black-owned cleaning products:

Resources to Find Black Businesses to Support

  • Blocal, Black Local Business Search, is a site that will help you find local Black-owned businesses.  Just enter what you're looking for and your location!
  • Black Wall Street is an app that will help you find Black-owned businesses to patronize
  • Shoppe Black is a wonderful resource for Black-owned retailers and businesses, often offering interviews with entrepreneurs along with suggestions on where to shop based on category.


  1. Karen Walter
    July 8, 2020 / 1:26 pm

    One of my favorite purchases has been a woven bag from aaks (a black-owned business sourcing bags out of Ghana). My feed has been inundated by baskets from Africa , but aaks is black-owned and quite stylish

  2. Tara
    July 7, 2020 / 7:20 pm

    I have been wanting to try Rihanna’s Glass Bomb lip glosses so thanks for the nudge and the link–Fenty Glow is headed my way! Will explore these other great links as well–thanks for letting us know about all of these resources!

  3. Sierra Delta
    July 7, 2020 / 4:52 pm

    Adrienne Wiley from Covet in San Francisco is a pleasure to work with — and I may have decided to establish my own personal Earrings of the Month club with Covet. I recently bought two Mayfair necklaces, and I’m more than happy with them. I chose the Mayfair style because the necklaces are lovely and delicate, but what really sold me is that the chain part is amazingly similar to a necklace I inherited from my grandmother, who inherited it from her great-aunt. Each Mayfair has a small gold disk with an initial engraved on it. Our granddaughters are five and two, so much too young for real bling yet, but I plan to wear the necklaces every day, and when they’re old enough, to give each one hers. The girls love rummaging through my jewelry box, and they never tire hearing the history of each piece. I think part of my job as a grandmother is to link the generations and to share family stories, to let the girls know where we came from and how we got here, to tell them the big important stories and the quiet character-defining ones. I like to think that years from now, each of the girls will open a jewelry box and say to a little girl, “My grandmother wore this necklace every day, and when I was 12, she gave it to me, along with a bracelet her grandparents gave her on her twelfth birthday. . .”

  4. Kate
    July 7, 2020 / 2:55 pm

    Thank you for this! If I could add a recommendation, I’ve purchased 2 pairs of earrings from KeeshaMakes and they are amazing. I bought a pair of the multicolored dangly earrings and they are so light-weight and comfortable and JOYFUL to wear. She posts restocks on Instagram and she’s just lovely to follow. I can’t recommend her enough.

  5. Tamara
    July 7, 2020 / 2:43 pm

    Thank you for this.

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