As the owner of Wardrobe Oxygen, I am often asked if I also offer personal styling. While I was a personal stylist and fashion consultant many years ago, I no longer offer this service. However, I do want to be able to suggest a personal stylist or styling service, and I only want to recommend that which I have tried and liked. I tried Fashivly, and below is my honest review of this virtual styling service and whether it is worth it.
What is Fashivly?
I first learned of Fashivly through TikTok. The algorithm quickly realized I was into fashion and style but not into the typical “wear this, not that” advice from folks who don't have any style. Enter Ashlyn Greer, the founder of Fashivly. You may have seen her videos; her blunt bob and red-stained lips are memorable and great marketing.
Greer's style advice was far more creative, accepting, and inclusive than many social media “style experts” out there. I gave her a follow and appreciated what she was offering in her videos. Tangible advice, realistic suggestions, and ideas for those who aren't a perfect size X, Y shape, or Z age.
Please understand I believe everyone should wear what they want. Especially as grown-ass women, we have gone through decades of sexism, racism, and gaslighting and DESERVE to wear what brings us comfort and joy. But for some, comfort and joy come from feeling current and stylish and highlighting certain features while having others recess to the background. And there is nothing wrong with that. Hell, that's why I started Wardrobe Oxygen way back in 2005!
Why I Tried Fashivly Virtual Styling
Fashivly looked like a great option for the Wardrobe Oxygen reader who desired a personal stylist but didn't live near one I know and would recommend. Fashivly may be an option for those who don't live near major metropolitan areas or in a community where they may have a harder time finding a fashion consultant who understands their body, age, needs, or personality.
Then, I deleted the TikTok app and promptly forgot about my desire to review Fashivly. And it's like Fashivly KNEW because a couple of months later, they emailed me asking if I would like to try the service. I was so psyched and went through the process… and then my mom died, and doing a Fashivly review was not at the top of my to-do list.
But things are calming down, and I am in a better place. I want to share my experience trying Fashivly with you and whether I will recommend Fashivly as a personal styling service to members of the Wardrobe Oxygen Community.
An Honest Fashivly Review
Fashivly offered me a free 10-look style guide in exchange for sharing my experience here on Wardrobe Oxygen or on social media. Fashivly has not viewed this review of their styling service before publishing, and I was not paid anything or agreed to do anything additional. Minus the ordering and checkout on the Fashivly site, I went through the same process as a “regular” Fashivly customer. And I have to say the process is pretty painless.
I have experienced virtual styling and virtual fittings with other companies. These usually require a Zoom or video conference with a stylist. This is not the case with Fashivly; all one has to do is complete a survey that can take 10 minutes or over an hour, depending on how prepared you are and how much you wish to share.
Completing the Fashivly Style Survey
Once I agreed to try Fashivly's virtual styling service, I received a link to fill out a survey. The survey asked about me: where I live, what I do daily, what do I love in my closet, what I would never wear. I was asked about my general size range, height, and budget. I appreciated the tiny details that made the survey feel more inclusive.
For example, the survey provided a size range example as 12/14, which made me feel that Fashivly styles a range of sizes, not just straight sizes. Throughout Fashivly's site and social platforms, models of color and plus-size models are used as much as straight-sized white models.
The budget question began at under $100 and only went up to $500+. Previous style surveys I have taken had much lower or higher increments, making me wonder if the results would suit my personal needs.
And an example of what I may never wear included an example of having an aversion to skirts. Fashivly proudly states it styles a range of aesthetics, genders, and lifestyles and features such on the Fashivly site and social platforms.
The Fashivly survey then requested visuals. I could upload images of me, my closet, my favorite garments, personal style inspiration, and whatever I felt was helpful. I linked to my Instagram, where a Fashivly stylist could see more of me, my personality, and my everyday. And I was asked to share a Pinterest board of my style or what sort of fashion appeals to me.
I filled out the survey as honestly as possible. I shared that I was a style blogger and influencer who attended industry events, a lot of lunches and coffees, and did a mix of working from home and in the office. Weekends are more casual for me, often in Mom Mode, running errands, volunteering for different organizations in my community, and supporting my kid's Girl Scout troop activities. Above is a screenshot of the Pinterest board I shared with Fashivly to show the style I am drawn to.
Receiving my Fashivly Style Guide
I completed the Fashivly style survey on September 25th. On the same day, I received a personalized email that they received my survey results and that Fashivly Stylist and Brand Director Mollye Rivera would be completing my style guide. On October 7th, Mollye emailed me directly with my 12-page style guide PDF, and the text below was in the body of the email. The only change to the content I received is formatting to make it easier to read on a mobile device:
We had so much fun working with you! See attached for all your looks. Again, you can just hover and click on product descriptions for direct website links. There are a few extra pieces on the last page so make sure and check those out as well! 🙂
You have so many great looks in your guide that are colorful, chic and will have you feeling great whether you're at an evening event or volunteering at your teen's girl scout meeting! A lot of these pieces can mix and match as well to get the most out of your guide. For example,
- Look 1 is such a fun look that you can wear for coffee meetings or evening events at restaurants. You can wear this feather cuff button down with the leather pants and the italian wool coat in your additional links or under your Favorite Daughter sweater in Look 8.
- Look 2 has a great base outfit with the pop of color with the coat. You can wear the denim on denim look with either the animal print coat in Look 3, the coat in Look 4 or the pinstripe blazer in Look 5.
- The top in Look 4 is great on its own or you can pair it layered under a sweater like the one in Look 3 or the cardigan in Look 9.
- I love the pants in Look 6! The tack pant stripe elevates any look. You can pair these with the graphic tee in Look 5 and the coat in Look 3 or as shown just swapping out the suede jacket for the animal print coat.
- Look 7 is a perfect look for an evening event. This corduroy set can be dressed up like shown or worn more casual by pairing it with a tee or sweater and a sneaker.
- Lastly, Look 10 is a comfortable coffee meeting, running errands look that feels thought through and elevated with the details of the leather trench, pop of color in the sneaker and the more monochrome approach!
I hope you find some great new pieces and have fun putting some new outfits together. Everything was pulled in the last several days but just let me know if you need any replacements on anything for size availability or sellout. Post on social or tell a friend if you feel so inclined- it's how we get all our business! Tag us in your stories, feed post or Tiktok videos and we'll send you a 10% off code for your next guide 🙂
Throughout the rest of this Fashivly review, I share the ten outfits I received in my style guide so you can get an idea of the quality and content of this product.
My Honest Thoughts on My Experience with Fashivly
I received my Fashivly style guide less than a week after my mother's unexpected passing, and I wasn't really in the right frame of mind. But I did open the PDF and was initially impressed with what I saw. Brands and even actual articles of clothing currently in my closet and plenty of brands I wasn't as familiar with but were available in my size. And now, months later, I have sat down with what I received and can finally provide an honest Fashivly review.
Is Fashivly Personalized Styling?
The biggest thing I noticed from my Fashivly experience is that it is highly personalized. Brands that offer my size, and are appropriate to my budget and income level. It was clear that my Fashivly stylist looked at my Instagram and my Pinterest, as well as the uploaded photos. This was no subscription box “styling” experience; it was truly created just for me.
As mentioned, the Fashivly style guide included some items I already own or similar pieces. And it included items I have been eyeing but not buying. After looking at my Fashivly style guide, I purchased a pair of parchment-colored Converse high-tops and looked to see if I could find an Anine Bing t-shirt in my size on sale (no luck).
Is the Fashivly Style Guide Useful?
I know I am not the typical customer for Fashivly; I am a previous personal stylist who has been writing about personal style and fashion for almost two decades. However, I still found my Fashivly style guide helpful.
With little details like showing the shirt half tucked and seeing the same items used over and over again in different looks, the Fashivly guide made me see how I could treat this like a capsule wardrobe and have more looks with fewer items. The guide had pieces I would normally consider and those I wouldn't, which made me feel maybe I was missing out and should broaden my horizons. Details like jeans cuts and shoe styles were useful as I know those details can be tricky and confusing.
I appreciated the additional styling suggestions in Mollye's email. It really created more of a season capsule versus individual looks. And the final page of suggested additions to take this collection of clothing further was really cool.
Are Fashivly Style Guide Outfits Wearable?
I despise when “style experts” suggest looks that are not wearable unless you are exactly their age, size, shape, and ability. Not everybody can (or wants to) wear a shirt as a skirt, a chunky sweater under a blazer, a pair of stilettos, or a backless dress. In general, I found my looks from Fashivly to be totally wearable and right up my alley. There were only minor issues.
An issue I found with my Fashivly looks is that as a petite woman with soft curves, I do not feel comfortable with so many layers. Think Ralphie in A Christmas Story; a shirt under a sweater under a blazer would have me so padded I wouldn't be able to bend my elbows.
But for each over-layered look I could easily lighten the weight of a layer or change the silhouette of the top layer and it would work. Both looks still gave me great ideas on color and silhouette combinations.
The other issue I encountered was that some recommended garments technically came in my size, but they didn't come in petite or short options. I shared I was 5'3″ and usually need petite sizing. I know petite clothes over a size 10 are hard to find, but some items like the blazers wouldn't work for me without extensive and expensive tailoring. It was frustrating to see something utterly awesome like the navy velvet pantsuit and find it was from Boden, which doesn't carry petites in my size.
That may be why so many items were from J. Crew and Boden. As someone who likes color and pattern, I too find these to be some of the only retailers that offer clothing in my personal style aesthetic and my general size. It also may be why two of the same exact blazers in different colors and two similar “lady jacket” cardigans were in my style guide. Pickings are slim when you're midsize and under 5'5″ tall and I commend Fashivly for making a true effort.
Fashivly introduced me to new brands like Lost Pattern and Alembika. Considering online shopping is literally my job, I was impressed. That being said, the majority of the labels suggested were ones I was comfortable with and had shopped before: J. Crew, Boden, Gap, Vince Camuto, STAUD, Converse, and Sam Edelman.
Are the Clothes in Fashivly Style Guides Available for Purchase?
Fashivly does not sell clothing and instead uses affiliate links to online retailers for you to shop. Essentially, Fashivly does what I do with my capsule wardrobes, offering suggestions that are in stock at the time of creation.
In a Fashivly style guide, the description of each item in an outfit is hyperlinked. When you click on the text in the PDF, a browser will open to the retailer offering the garment. While this is months later, and we are heading into a new season, all of the links opened to product pages and all the products still had or at one time had my size.
Is Fashivly Worth the Money?
A ten-look style guide from Fashivly, at the time of this review, costs $149. I think this is a great price. In honesty, I think Fashivly should raise their rates because of how personal the experience is (or at least feels).
For an example, let's use this fall getaway capsule wardrobe. This is a capsule wardrobe. I created it in 2022 but updated it in 2023 with new in-stock items and current trends. Like Fashivly, I already had the template and had done some online shopping, but I still needed to source similar pieces that were available in the necessary size range and looked good with one another, not just regarding color and formality but silhouette and fabric.
I also had to rewrite why I chose the items, link to the items, screenshot the items (or find similar items not on a model) and create the collages. I also had a lot of administrative work behind the scenes to have it functional and easy to find in a Google search. This capsule of 12 looks took me 12 hours to update; the original took about 20 hours. I see a return on the time investment because my capsules are viewed by thousands of folks.
Fashivly is selling a personalized version of this for less than $200. And they also offer a five-look option for just $99. That's a great deal considering the legwork required to create such a personalized product, and knowing it will only be viewed by one person. I wouldn't be surprised if Fashivly raises their prices (they already have at least once); try now before they do!
Do I Recommend Fashivly?
Based on my experience, yes, I do recommend Fashivly. I feel Fashivly sort of does what I do here at Wardrobe Oxygen but on a personal level. I often have readers contact me asking for personal style advice for their unique bodies, budgets, aesthetics, events, and needs. I am unable to provide personalized shopping advice to each of them, but I now feel confident suggesting Fashivly as an alternative.
But I want to hear from you. Have you tried Fashivly? What did you think of Fashivly as a personal styling service? Was your Fashivly experience as positive as mine? Your comments may be just what another reader needs to decide whether or not Fashivly is right for them.