Kudos to ASOS Curve!

Kellie at And I Get Dressed (if you’re not reading her blog, you should, she’s fabulous!) shared a fall preview of ASOS Curve and I love the collection on many levels. But my favorite part is that the collection isn’t obsessed with making the model look thin.

asos curve fall 2014

There’s nothing wrong with not being thin, and I’m getting really tired of every brand and fashion expert focusing on this. While more and more brands are offering plus sized fashion and more experts recognizing that women in double digit dress sizes enjoy fashion and desire style, the focus seems to be on how to make our curvy bodies look leaner instead of how to wear fun, fashionable and event-appropriate quality clothing.

asos curve fall winter 2014

No matter what direction the stripes or the length of our skirt, we’re moving, living women who deserve to have as much fun with the contents of our closet as our slimmer sisters. We shouldn’t be restricted to “figure flattering” styles when fashion, especially this year, is just so much fun. Cool silhouettes, references to past decades, use of drape and texture… we deserve to enjoy whatever trend we like!

asos curve fall preview 2014

There's nothing wrong with choosing fashion that slims the figure, but it's nice to have options to choose what you want to wear, not what society thinks you should.  So kudos to you ASOS Curve for showing on-trend fashion that focuses on style instead of just trying to whittle a waist or lengthen a line (or give up on us and put us in cheap polyester prints). I think I’ll be picking up a few pieces from your line to add fun to my wardrobe!


  1. fashionforgiants
    July 24, 2014 / 3:32 pm

    That is one thing I really, really like about ASOS. All of their stuff is fashion forward, regardless of size. I’d say they have the most fashion forward plus and tall lines. Pretty cool.

  2. July 24, 2014 / 2:05 pm

    Awesome post – very well written! I agree with all your points!!!! Lately I feel that asos has ended up being one of the only places I end up shopping for the most part. Again, another great post from you. 🙂

  3. Kristin Hodnett
    July 24, 2014 / 1:50 pm

    I love so many of the pieces from Asos Curve but they always seem to be a bit off in fit for me. Has anyone else experienced this?

    • July 24, 2014 / 5:50 pm

      I find they sometimes run big, other times not. Also have had an issue where the arms seems to run narrow considering they’re plus size.

  4. ItsMeKellieB
    July 24, 2014 / 1:17 pm

    Thanks for sharing doll! xx

  5. Sarah
    July 24, 2014 / 11:29 am

    I just got a bunch of great pieces from Asos Curve and I’ve ordered from their standard size line as well. I love the quality and the fact that I can get unusual pieces that suit me.

  6. Michelle Van Ellis
    July 24, 2014 / 10:48 am

    How have I not heard of ASOS? I am one of those women who live in a small town with not one store dedicated to plus size, much less a wide variety of stores that carry fashionable plus size clothing. The majority of my shopping is done online. I found your post from a couple years ago on plus size fashion retailers and have pinned it to my clothing board so I don’t forget.

    • July 24, 2014 / 5:49 pm

      Oh do try them out, you can get cash back from Ebates, free shipping, easy returns! I find they run a tad big (though a bit small in the arms), a real variety of pricepoints!

  7. July 24, 2014 / 10:09 am

    Asos gets it. Their prices are kind soaring but to be honest, people wanted more options for us, and everything can’t be 29.99 or under 50.00 bucks. Plus we live in a “wear it once” society and honestly if you’re paying money, you should be wearing more than once. Off topic, I really love that they step out and make the trends for us as well. It’s nice to look at a store that seems to covere a wide age range as well. Love that last dress at the bottom.

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