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The Best Trendy Sneakers for Grown Women
When you're over 30, it's hard to know which sneakers trends are cool and which end up looking clueless. I wrote this post in 2019 but updated it for 2023 to include current trends and the most stylish sneakers that look fashionable, purposeful, and not try-hard for grown women. Below my advice on picking out the best trendy sneakers for grown women and how to style trendy sneakers.
What Kind of Sneakers are Stylish in 2023?
Does anyone else think of this clip from Crazy Stupid Love when they see the sneakers that are currently popular? Thing is that movie took place in 2011 and ever since New Balance and other “old school” sneaker brands have gained popularity. Sneakers that were hot in the 1990's are back en vogue, and there are plenty of new brands on the scene that give off a retro vibe.
Even so, it's hard to accept the fact that shoes we mocked less than a decade ago are now cool. What makes it harder is there are plenty of people like Steve Carell's character who never knew they went out of vogue that continued to rock them in a very un-ironic manner. How do you show you're wearing trendy sneakers because they are comfy and cool not because you stopped caring about trends once you graduated from college?
First, Let's Discuss What Sneaker Trends are Hot in 2023?
I will reiterate many times in this post that you do not need to wear any current trend to look stylish. And comfort always trumps trends. We're grown-ass women, we have earned the right to wear whatever the hell we want, and that means comfy shoes that have us walk and live with confidence. However, a lot of the 2023 sneaker trends are both stylish and comfortable so it's possible one of the trends I feature below may be perfect for your lifestyle, wardrobe, and feet!
Retro Classics
As I have shared in previous articles about 2023 fashion trends, the retro classic sneaker is hot hot hot in 2023. You're going to see athletic sneakers you wore in the '80s and '90s for sale at all the popular shoe retailers. Nike Air Force 1 and Nike Air Max, Reebok Classics, Adidas Samba and Adidas Gazelle… these are just a few of the shoes you likely owned at one time. These are leather and/or suede, usually black or white, and the same exact colors and looks you wore before are chic today.
Also on trend are the low-profile slim sneakers that are more reminiscent of what was worn in the '70s and '80s. Brands like Onitsuka Tiger, Tretorn, and Gola offer trim styles usually made from canvas or mesh with colorful stripes, swooshes, and soles.
Referring back to Crazy Stupid Love, New Balance sneakers have a retro vibe that has been popular for many years and continues to be trendy. Unlike other retro classic brands that are directly replicating the colors and styles from the past, in 2023 New Balance sneakers come in classic shades but also pastels and softer colors with lower contrast details. Retailers like J. Crew and Madewell carry New Balance and are a great place to look to see what colorways are on trend and most versatile with an everyday wardrobe.
Nike Blazer | Onitsuka Tiger New York | Tretorn Stadium | Reebok Classic | New Balance 574 | Gola Badminton | Nike Air Force 1 | Adidas Stan Smith
For several years the Adidas Stan Smith has been a chic white sneaker choice for women. And the Stan Smith is still a stylish choice. A wider toebox alternative is the Adidas Superstar. Both styles come in all white, or with little pops of color or metallics. The Nike Blazer is another sneaker that has been stylish for several years and is available in solids as well as with pops of color.
The Converse All Star (AKA Chucks) are still a safe choice for sneakers in 2023. While you can show your personality with color, the most on trend options are white, off-white, and black are the ones you'll see the most on style icons of all ages. Low-tops are always a good choice but this year high tops have gained popularity. The classic sole is my personal favorite, but a slightly platformed sole has also gained popularity.
Unlike past years where trendy sneakers needed to look pristine, trendy sneakers in 2023 can look worn. Especially when it comes to the slim profile '70s inspired sneakers and Adidas Sambas, get them a bit dirty, have them scuffed, let them live a bit of life. If you prefer a pristine sneaker, that is also chic but no longer do you need to baby the heck out of your sneakers to look on trend.
Retro classic sneakers of any silhouette and brand can be worn with jeans of any silhouette, wide-leg trousers (cropped and full length), and look chic with knee- to midi-length dresses and skirts. From all-white sneakers to colorful details, retro classic sneakers are a safe bet for folks of any age to feel stylish without being a fashion victim.
Athletic Sneakers with Performance Soles
While the super chunky sneaker trend from a couple of years ago isn't as popular, what has taken its place are athletic sneakers with high-tech soles. From the honeycomb styles of On Running to the curved platforms of HOKA, you will see everyone from the marathoner to the college coed wearing these sci-fi shoes.
HOKA and On Running are two really popular brands right now, and both come in a range of styles depending on your tastes but more so your sneaker needs. Whether you need a wider toebox, you're running a 5K, or just need a shoe to walk around town and wear with your favorite jeans, there is a style and you'll be best off doing a little research before clicking “buy.”
If you're more the outdoorsy type, you'll be thrilled to find that hiking-inspired sneakers have also gained popularity. Salomon and Merrell are the two brands worn the most by the style setters, and the styles chosen look more like sneakers with athletic-inspired lowtop uppers and the performance soles for rocky terrain.
On Cloudvista | Veja Venturi | HOKA Mach 5 | Chloé Nama | Tory Burch Good Luck | Salomon Sense Ride 5 | Sorel Kinetic Impact II | HOKA Bondi 8 (a pair I personally own in this same colorway)
Stylish brands like Tory Burch, Veja, and Chloé, and other athletic brands like Nike and Adidas also have styles of sneakers with chunky statement soles. In 2023 high performance has become high fashion, so you can find an amazing range of styles and colors.
Such sneakers aren't as easy to style as the retro classics. I find they work best with breezy midi-length skirts and dresses that give some space between hem and shoe, and athleisure fashion that leans towards sneakers. Colors that are low contrast to your skin (browns, creams, pinks, coral) will prove more versatile and complement spring to fall looks better than strong colors.
What Women's Sneaker Styles Are Classic?
As mentioned above, the classic white leather sneaker, low on embellishment, is a classic choice for grown women. Whether it's the Adidas Stan Smith or my personal favorite comfort sneaker, the Birkenstock Bend, this is a shoe that doesn't take away from your outfit and works whether they're paired with jeans or a dress. I share my 6 favorite white sneakers for grown women at this link.
White isn't the only color that works for a classic sneaker. As I mentioned in this post, tan sneakers are a great alternative if a white sneaker isn't your jam.
With such sneakers, hardware and embellishments should be minimal. Laces should be white, as should be the soles and “walls.” Soles should be relatively smooth; this is a style sneaker not a pair for hiking the trails or running around the track.
How To Choose Stylish Sneakers as a Grown Woman
Rule number one: wear what you like. If you don't like my advice, my advice isn't for you. Rock what you think looks good, makes you feel good, works with your lifestyle and unique needs. However, if you're unsure where to start in searching for trendy street sneakers, read on.
Color
When looking for street sneakers to wear with everyday clothing (denim, shorts, casual dresses, etc.) a low-contrast color may get you the most mileage. Especially if you're not confident embracing the trendy sneaker trend, choosing a shoe that isn't high contrast with your skin or your standard wardrobe is a good bet.
If you plan on wearing these shoes with a lot of jeans and dark pants, consider a pair in black, gray, or a deeper color. If you think you'll be wearing them more with shorts, dresses, and pants that expose your ankle you may want to choose a color closer to your skintone or less of a contrast (tan, camel, gold or rose gold, white, ivory, pale pink, gray, etc.).
However, in 2023 color is popular, especially when it's a pastel or a neon. Don't be afraid to add a pop of highlighter yellow, choose peach instead of cream, and let your yellow or red or purple shoe be a statement, not matching anything else in your look but somehow making the whole ensemble cohesive. Style in 2023 embraces imperfection; having one thing not match, whether it's color or style, is actually quite chic.
Profile
While chunky shoes may be popular, if you're new to fashion sneakers, I recommend going with a relatively low profile sneaker that isn't terribly chunky and is a low-top option. A less chunky style will be more versatile, looking great with shorts, pants, and skirts in a range of lengths, widths, and silhouettes.
That being said, going really streamlined with a “Keds” style sneaker can look dated, especially on us grown-ass women. While young style setters may rock the Keds, this is a shoe in 2023 that can look a bit Steve Carell in Crazy Stupid Love on those of us who remember wearing these as cheerleaders, sorority girls, or preppy teens.
Be Wary of OTT
OTT stands for over the top and a lot of trendy sneakers right now are going that route. A retro sneaker but with chiffon ribbons as laces. A cool sneaker… with velcro closures and platform soles. Sequins, mixed patterns, holographic fabric, studs, lights, bows, ruffles, wedge heels stacked soles… A shoe that is OTT is more likely to look dated by the end of the season. Also, an OTT shoe not styled by an OTT person who has an OTT wardrobe can look cheap and clueless far quicker than a shoe that is more subdued.
Don't Buy Dupes
High fashion brands like Gucci and Alexander McQueen have gotten on the trendy sneaker train and carry stylish sneakers for sky-high prices. As with all designer accessories, lower-end brands and Made in China fast fashion companies come on the scene offering “dupes” of these designer pieces for a much cheaper price.
If you're not sure whether the shoe you're admiring is a dupe or counterfeit, I recommend Googling the shoe description. For example, when you Google, “white sneaker with green and red stripes” the first hit on Google is authentic Gucci sneakers for sale on eBay. When you Google, “white sneaker with jeweled straps” Gucci also comes up in the first hits, and then a “dupe” by Steve Madden.
I also recommend becoming familiar with the designer styles by perusing them on the website of a department store like Bergdorf Goodman so you get a feel of the trends and the specific designers' trademark styles. Whether they are truly counterfeit and pretend to be designer sneakers or they're made by a department store brand with so much of the designer elements you can't tell they're not the real deal until you're up close, it's not stylish to wear such a shoe.
What Kind of Socks Are We Wearing with Sneakers in 2023?
For years, the default look for sneakers is don't have your socks show. I know I am not the only one who has tried dozens of styles of no-show socks, peds, half socks, and random products in Facebook ads that caught my eye. Some stay in place, some do not. My personal favorites are Bombas and Ondo for no-show socks. I also love this hack for keeping sneaker soles sweat-free while keeping socks hidden.
However, in 2023 the trend to have visible socks has returned. A white sock that is anywhere from ankle to mid-calf is being seen on all the style setters. the length in the photo above is by far the most popular, and this sock is either all white or white with a few retro-inspired stripes and/or an athletic brand logo. This look is comfortable and easy, but hard to wear if you're used to bare ankles.
I recommend starting small with ankle socks or quarter socks in plain white. We grown women deserve to experience comfort and joy with our attire and not having to fuss with socks and having it trendy is awesome. If you find you love this trend, feel free to get bolder with height, color, and design!
Great primer post!
Not a sneakerhead here (not enough space or $$$), but diehard classic / retro – (1970s/80s preferred) – sneaker fan (Gola, Puma, Asics / Onitsuka Tigers, New Balance). Love old Nikes but horrible quality. Keep dancing around Vejas, but a tad too pricey. Lucky enough that I work in business casual Silicon Valley and been wearing trainers with everything from flared jeans through the iconic Editor pant through skinny or boyfriend jeans and back to flares now. I weathered the horrific bloated Dad sneaker craze and kept true to my minimal classics. Always cool, never out of style. Wear hiking shoes/boots (remember that trend 1-2 years ago?) when hiking and they stay out of the office and date nights otherwise.
As someone with a wide foot who now needs arch support, I am a huge fan of the Reebok classic. I am on my third pair. They are very comfortable – I walk all over NYC in them. I do find they run small, though, and have to size up.
I love the white Nikes you featured at the top of this article. Do you know the style name?
It’s a stock photo but they look to be an older version of the Nike Air Max https://amzn.to/4662EKW
There’s a picture of a grey sneaker with looks like white stripes. I don’t see any info on them. Would you please tell me about them and where I can purchase them.
I think they are the Courtset style from adidas. I am positive they are adidas but not as positive about the style but these look very similar. They seem to be discontinued so there are limited sizes at different retailers: https://bit.ly/3ecF3MD and https://bit.ly/2ZoF8sE they may also be the adidas Gazelle, which I can’t find right now in grey but found in a soft greyish mauve color: https://bit.ly/2Tp54Aw
I was looking and looking and looking at the Tretons that you posted, trying to figure why I was experiencing a weird dejavu when I looked at them. And then I remembered that I wore Tretons for my cheerleading uniform back in the mid-90s when I was in middle school!! I absolutely hated them (because I had size 11s at the age of 11 and everything made my feet look huge and terrible in my eyes) but now I look at them and maybe they’re not so bad!? Thanks for the trip down memory lane!
This post is gold. You’ve inspired me—and I maaayyy have bought a pair of bright red sneakers. (I totally did. Am so ready for spring.)
I’ve had problem feet all my life. In fact, my mother used to say that as a child I detested walking barefoot and can be seen in photos tip toeing on the sidewalk. I’ve had over eight surgeries on both feet and still suffer with periodic aches and pain even now. So, wearing sneakers is my best option. I used to wear only them when commuting after switching from my dress shows, and then full-time on the weekends. Now, I wear them every day. I am a huge Nike fan, so 99.9% of my sneakers are Nike branded. I have every color and style, but, if need be, wear all black sneakers with my suits and dress clothing. I always wear sneaker no show socks and, usually use my orthotics. My feet feel better and I’m comfortable most days. I used to feel self-conscious of the look, but now, a lot of women is sporting this look as well. Thanks, Allie, for making this a talking point.
I am chuckling right now as I look at the brand new Vans that arrived this week on my doorstep. Good to know that I have good taste! Ha.
I absolutely love sneakers. They’re all I’ve been wearing for the past couple of years and my feet have never felt better, though I have to say most of my sneakers are slip-ons. Are those in the sneaker category or called something else?? Hmmmm. Anyhow, just wanted to say that getting some cheap, colorful laces through Amazon can bring new life to sneakers. I’ve got a pair of black and white Supergas that I purchased hot pink laces and gold laces for and I feel like I’ve got a new pair of sneakers when I change out those laces for the black ones the pair came with. It doesn’t take much to get me excited, lol.
I went all in for Bombas because of their business model, and the style of the sock. Donating to people in need? Heck yes! But I’ve not had very good luck with them. Several pairs have gotten holes in different spots. :-/ Really bummed because I was hoping to replace all my socks with them. Has anyone else experienced this?
Bombas – love the concept but if I wear any style beyond no-shows they are so tight I can’t stand to wear them all day!
Alison, I love your posts and this one was just the right timing for me. Only in the past few years have I embraced being a sneaker girl – and this is coming from a 52 year old executive with big (size 10 or 11) feet. For years I thought looking professional meant uncomfortable shoes and boy am I happy to be wrong. My career continues to flourish even though I am comfortable:) I just ordered black joggers similar to the ones you shared, and the same t-shirt because I have the black jacket and shoes already – time for me to put it all together into a new look. Keep up the great work on all your posts including those awesome weekend reads. You rock:)
Sometimes I feel flummoxed for not buying into the white sneaker thing. I love the look, and I feel like the trend is here to stay, but all I can think about is how they’re going to look dingy almost immediately. Perhaps it’s because I’m a mom of 2 and am often walking through wood chips, etc at the park. I’m always looking for sneakers that don’t have the stark white on the outer sole and leather uppers, but they’re hard to find unless you’re doing all black in something that looks like an orthotic shoe. I got a pair of Columbia Bridgeport Slip shoes a couple years back, but I wish there were more options like that out there. Maybe I just need to get into the habit of cleaning my shoes more often, but I am cleaning everything else enough!
The solution to this is easy, though not minimalist. You buy two pairs: one pair for kicking around, and another pair to keep “nice”.
Alyssa, I can’t do white leather shoes do for this reason. I have a pair of white Converse Shoreline that I’ve had success throwing in the washing machine. I wear them to the dog park, my kids’ soccer games, etc., and have always been impressed at how they come clean.
Such a great post – Thank You! I just got a pair of sneakers last week. However, they’re for extremely high volume feet, with room for orthotics, and some kind of posture-improving technology in the sole. That means they look more like a high profile trendy sneaker, but in cream and grey, so neutral colours. Although they’re very comfortable they are a bit of a puzzle to style! Should anyone be interested, the brand is Danish and called Wallin (wallin-shoes.dk)
This, and the other post you linked to, had so much great information — but I think I’ve (maybe) come to terms with not being a sneaker girl. I felt sad after reading your post and trying (again) to imagine myself in sneakers — in fact, I daydreamed back to elementary school when I so wanted a pair of Tretorns, saved my allowance, bought a pair, and never, ever wore them b/c I just looked so ridiculous in them.
I do appreciate your recommendation to lower the contrast between skin and shoe color — that’s a great tip.
(PS. The elementary school kid in me loves the plaid Tretorns I just saw at the Nordstrom site, LOL!)
I have difficulty finding shoes to work with girlfriend jeans. Are sneakers like these the go-to? How snug should the pant opening be? Would love to see a post on how to style these pants and shoes since I have to wear shoes with forefoot padding and support, and have unattractive (arthritis) ankles! Thank you for you blog!
I’ve had knees replaced and multiple leg surgeries. Have to avoid trendy and go with support (thank you Brooks Glycerine!) But I’ve found All-Birds to be comfortable and they’re all-wool for those of us who never wear leather.
Yes, I’d also like to plug All Birds! Wearing them to the office right now for casual Friday with jeans and a striped top. 🙂 I think they are easier to style than many sporty brands.
I wore Allbirds on a recent trip to London, walking all day, every day, and my feet never hurt. I’ve never had that happen.
In my experience we all look younger/thinner/smarter/richer/more attractive when our feet feel good and we can easily take a purposeful stride. For me that means I’m in a shoe that stays on my foot when I move and doesn’t involve thinking abut the take off and land of every single step.
My take away here is that a white low profile sneaker should be in my Summer wardrobe.
OMG, I think “disheveled poli sci professor” actually IS my look, with a little bit of “disheveled English-lit professor” thrown in when I wear a dress, and I am going to embrace it for all it’s worth!
Yes! Nothing wrong with it if you own it and rock it!
I am 32 and love wearing sneakers, I am so so sick of ballet flats, and booties and sneakers feel fresh.
I have black slip on eccos, black adidas sambas, red shoreline converse, gray toms, hightop vans, slip on leopard hightops from target, millenial pink, black perforated, and gray glitter slip on sneakers, hightop navy sneaker-booties. Its an addiction.
I have a casual job and sneakers really fit my needs. I wear jeans, striped tee/solid longsleeve tee add an accessory/scarf or lipstick and big earrings and add a sneaker and it works
Sounds as though you have a fantastic collection!
Great ideas – I just bought a pair of Saucony Jazz sneakers, my go-to for fashion sneakers. I can’t wait to rock them this spring and summer. I’d love to start now, but have to wear regular crew socks due to a leg injury, that requires me to wear a full-leg brace.
Wishing you a speedy recovery!
My 44-year-old daughter wears her wardrobe of sneakers effortlessly and always looks chic. Your post is SO helpful as at 68, I had no idea how to go about adding sneakers to my wardrobe. I’ve never been a sneakers person, but always have loved trendy shoes. Now you’ve given me some ideas to try out, I’m going to check out your links.
Oh I’m so glad! I think I’ll need to revisit this topic again and go more in depth!
An “Over 40” blogger (she’s 46 I think) did a big sneaker try on. It is actually very good and informative, and then she did a post where she put together like 9 outfits with the sneakers and stuff she already had in her closet. I’d highly recommend both posts for anyone looking into jumping on the fashion sneaker trend. It really helps to see the sneakers on a person and from different angles and she gives really detailed pros and cons (including weight of the shoe) for each sneaker. And of course seeing the sneakers styled with different outfits (not just a flat lay) really gives a better picture of the proportions. I’m not sure if I am allowed to say who the blogger is (is it rude mention another blogger? There is not an entry on this topic in Emily Post), but if you google 2019 fashion sneaker review you should find it.
Oh sure, I adore Jo-Lynne and she has a great site. And this post is a fantastic resource! https://jolynneshane.com/fashion-sneaker-review-comparison.html
I saw this post pop up in my stat counter and popped over to read. Thanks for the shout-out! 🙂
I love all of your tips and you make some great points about how to style them and how to choose the right pair. A lot of people told me I should have kept the Golden Goose, but I felt like they were OTT (love that acronym!) for me personally. Very happy with the Veja I ended up with. Classic but fashion forward – and they have that low profile you mention, which is what I really liked about them.
This post is a great resource! Off to share on my FB page…
Aww thanks so much! <3
Thank you for this!!! Feeling “old” at almost-52 these days.
Woman, you are NOT old! It’s just there’s only so many things one can fit in their brain, and keeping tabs on trendy sneakers isn’t high on your priority list. But that’s the benefit of reading blogs, we do research on your behalf!
Thank you!! I actually do own a pair of tan leather ECCO sneakers and I love wearing them. Kind of look like Keds. They are fun — but I’m always wanting to wear my wonderful grey and pink Nike trainers but don’t know exactly HOW to style them. This article is a great help:) I enjoy your photo outfit collages. And…You are adorable:)
Aww, thank you!
Another brand, though super pricey, that I love for cool sneakers is Paul Green. But I try to find them on eBay!
Love all your styling ideas. Eyeing that plaid blazer…
I love eBay for things like that! And a plaid blazer is a hot thing for wardrobes now and through the rest of the year!
Just bought a pair of Supergas and I’m hoping to incorporate them into lots of outfits. These, in sage grey: http://bit.ly/2EkfV6l
Oh I like!
Reporting back – they are awesome. Comfy, small profile, look cute with jeans and leggings (and probably shorts when the weather is warmer). So happy to have found these!
I do wear sneakers to walk the mile from parking to office so I do worry that is what any sneakers will look like, this gives me hope.
I’m glad you found it helpful!
i’ve been big into this…I”m never wearing heels again (maybe) I wear my sneakers with dresses, pants, whatever…I’m comfy, I feel cute, and my back and feet don’t hurt.
YESSS!
Thank you, Ali! I went ahead & bought those New Balance Shoes after I’d emailed you. Your ideas are great! So far, I’ve only worn my shoes with skinny jeans but I got SO many compliments on them (I love shoes, & these are adorable, imo). Thanks to this post, I’ve got several more ideas on what to wear them with as the weather warms up. I also own a pair of Tretorns that all white, so I think those will give me more casual options as well. It’s pretty crazy that these retro-shoes are back in style, but it’s also nice to be comfortable. Thanks again for this post!
My pleasure, a great question that I knew would help others so I had to turn it into a post! Enjoy your cute shoes!