Where To Shop for Rainbow Fashion: 30+ Pride Apparel and Accessories

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Where to shop for rainbow fashion for Pride Month: 30+ options from companies that give back to the LGBTQ+ community

A reader asked me where to shop for rainbow fashion after being inspired by my rainbow-striped Breton shirt. If you're desiring a wardrobe to show your Pride or because you love rainbows and color, I gathered together some of the best rainbow fashion for you. Most of this Pride apparel also supports LGBTQ+ causes.

When searching for the best places where to shop for rainbow fashion, I found that some of these items below give back to LGBTQ+ organizations; when they do I will state that and what organization they are supporting with your purchase. Many of the retailers featured below are LGBTQIA+ owned; I too will share that information when applicable.

This post was originally published in 2021 but updated for 2023 with rainbow and Pride items that are currently in stock. It was surprising how many companies had Pride-specific lines donating to LGBTQ+ organizations in 2021 and this year they don't have one. Therefore, this year I made an even more concerted effort to feature primarily products that support the LGBTQ+ community while also looking great!

Where to Shop for Rainbow Fashion and Pride Fashion and Accessories

Collage of LGBTQ+ Pride merchandise for 2023 with most of these rainbow merchandise giving back to charitable organizations
Rainbow-striped golf shirt:

This engineered striped shirt from Original Penguin is available in sizes XS-XXL.

Rainbow swirl sports bra:

Available in sizes XS-4X, this longline bra is from TomboyX, a sustainable B Corp queer-owned company.

Colorful crossbody bag:

Cast in durable ripstop nylon, this bag from UGG has an adjustable, removable strap so you can wear it your way: as a crossbody, belt bag, or clutch

Rhinestone “bow tie” necklace:

Crafted of gold plated rhodium metal with rainbow prong set rhinestones, this necklace from Meghan Fabulous is sure to brighten up your look 

“Proud Ally” t-shirt:

Available in two colors and sizes XS-3XL, this t-shirt is from Queerencia, a Black & LGBTQ+ owned brand

Teva sandals:

An all-gender style that celebrates self-expression, this rainbow platform sandal from Teva pops with a vivid gradient. 

Rainbow ombre drink tumbler:

Holding 24 ounces of your favorite cold beverage, this double-walled tumbler with straw is from West & Fifth

Rainbow tulle skirt:

Available in sizes 10-30, this skirt from Torrid has 20% of the proceeds donated to GLAAD.


Available in sizes XS-4X, this cotton blend robe gives back to GLESEN. GLSEN leads the movement in creating affirming, accessible and anti-racist spaces for LGBTQIA+ students. 

Rainbow-edged handbag:

This glove-tanned leather bag with crocheted trim is from Coach. This year marks a decade of partnership between the Coach Foundation and the Hetrick-Martin Institute, and continuing partnerships with the Point Foundation and CenterLink Community of LGBTQ Centers. All three organizations create supportive environments where LGBTQIA+ young people can thrive.


Where To Shop for Rainbow Fashion
Rainbow wreath:

Hand assembled from air-dried delphinium, larkspur, craspedia, strawflower, avena, and eucalyptus, this wreath from Williams-Sonoma is available in two sizes

“Pride is Political” tank:

Available in 3 colors and sizes S-2XL, this tank is from March for the Movement, March For The Movement, an AAPI, Queer-Owned, Women-Owned business

Rainbow-soled sneakers:

These unisex shoes from Under Armour support Unmatched Athlete, WorldPride, and Rainbow Labs, each with the goal of providing safe places for LGBTQ+ athletes and allies to play and compete

Rhinestone rainbow earrings:

Channel your inner happy vibes with these dramatic rainbow cascading drop earrings from Meghan Fabulous

White and rainbow bandana:

Embroidered rainbow swirls on a white ground, this bandana from Abercrombie & Fitch supports The Trevor Project

Checkerboard dress:

Made from 100% cotton, this dress designed by LGBTQIA+ artist partner Alice Butts is available in sizes XS-4X

Striped drink tumbler:

Made from stainless steel, this 24 oz. drink tumbler from Cambridge will keep your drink chilly in style

Sun visor:

From Old Navy, which is donating $50K to the Ali Forney Center

Camp chair:

From the Pride collection at Target

Rainbow-trim gauze camp shirt:

Supporting The Trevor Project, this shirt from Abercrombie & Fitch comes in sizes XXS-3XL with regular and tall options

Rainbow sunglasses:

From the Human Rights Campaign, these sunglasses offer 100% UVA and UVB protection

Rainbow stripe slides:

From the Target Pride collection, these unisex slides come in sizes XXS-XL

Rainbow heart straw tote:

This large lined paper straw tote is from BTB Los Angeles


Pride Apparel and Accessories
Colorful sports bra and matching leggings:

The sports bra is available in XS-3XL; the pocket leggings are available in 2XS-6XL and both are from The Phluid Project

Rainbow earrings:

From Dissent Pins and available in 24K gold plated or silvertone, 50% of the profits from these earrings are donated to T.A.K.E. Resource Center (Birmingham), The Ali Forney Center (NYC), and The Trans Lifeline

Rainbow glasses:

At such a great price (under $20) how can you resist? I've ordered prescription glasses from Zenni before with great success.

Rainbow-stripe Breton top:

Available in sizes XS-4XL; Saint James donates $15 per shirt to the Born This Way Foundation

Translucent tote bag:

Part of the Target Pride collection, this tote supports GLSEN


From Skagen, through June 30, 2022, 100% of proceeds from their Pride collection will be donated to InterPride


Williams-Sonoma is donating 50% of the purchase price of each bergamot-neroli candle to The Trevor Project

Striped short overalls:

From ASOS Design, these shortalls are available in sizes 2XS-4XL

Converse “Chuck Taylor” sneakers:

Designed by LGBTQIA+ employees and allies at Converse. Converse has pledged and donated nearly $2.5M to local, national, and international organizations since their first Pride collection in 2015

“Science is Real” t-shirt:

Available in two colors and sizes XS-5XL, this shirt is from Gay Pride Apparel, a company founded by two first-generation Mexican-Americans and members of the LGBTQ+ community

I had several more items I found that didn't make the collages so I added several into the carousel below:


Pride Month is June and many retailers offer rainbow and Pride-related merchandise at that time. Do you have any suggestions on where to shop for rainbow fashion and Pride accessories, especially from companies that support the LGBTQ+ community?

A woman with curly hair wearing a plaid blazer holds a green fur coat over her shoulder on a city street.

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  1. I have no mixed feelings about Target’s bowing to the pressure of right wing concerns. In my book, if people come into your store and destroy merchandise and threaten your staff,you should call the police, as surely would have happened had these people been people of color. You kick them out of your store and or call the police, you don’t give into their threats. What Target did
    was, there’s no other word for it, wrong. So disappointing.

  2. Thanks for this! My gay heart appreciates it. I’m feeling a lot of complex feelings about Target’s Pride line right now… but it is great to see such a variety of options with price points and sizes!

    MegEmiko is a queer person who sells icon graphic tees and sweatshirts. Often a significant proportion of the sales go to charity: https://megemikoart.com/

    1. Thank you so much for this recommendation! I too have mixed feelings about Target’s Pride collection and how they have handled things. I know it’s accessible to many for access, size, and price and I am disgusted by those suddenly boycotting a company that has been supporting GLESEN for over a decade so I kept them in the collage. But yeah… :/

  3. TomboyX is great. I have several items from them – all great quality! My understanding is that it is women and/or queer owned.

    Also, Lane Bryant usually releases a collection for Pride Month (June). That’s where I’ve found pride-message t-shirts to fit my 3X/4X body. I can’t remember if there was an associated donation.

  4. Have to give a little shout out to my local sock store ModSocks that offers many brands, including their own designs under the Modsocks label. My fave is their rainbow/pride/ugly christmas sweater sock “Gay Apparel” It’s got unicorns, rainbows and Christmas Trees! But the puking rainbows socks are pretty good, too! They also carry rainbow masks from a few different sources. http://www.modsocks.com

    (Not affiliated with them other than they are my go-to gift buying place – and what local small biz doesn’t deserve a little love?)

  5. Hi Alison – While it’s not fashion, both William Sonoma and Pottery Barn have Gifts That Give Back. Their mugs, towels and candles give back to Trevor Project. There was a rainbow doormat at Pottery Barn but it looks like that sold out. Also – a small business in Seattle called GlassyBaby does hand blown glass candles and gives back. Their latest candle came out today called living color and looks like a rainbow. They give to numerous charities. They are so beautiful. Check out their work if you get a chance. I personally love their drinkers – because who doesn’t want to drink out of a bright colored glass?

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